Director-Ads Strategy

Responsibilities

• Define and lead the mid- to long-term strategy for Rocket Now's ads business, including revenue growth roadmap and structural initiatives to maximize monetization efficiency.
• Establish key performance indicators (KPIs) across product, sales, and operations; build executive-level reporting frameworks and performance governance mechanisms
• Drive advanced quantitative analysis to identify revenue opportunities, pricing strategies, yield optimization, and operational efficiency improvements
• Partner with Product teams to shape ad products (sponsored listings, performance ads, display formats, etc.), ensuring scalability and measurable advertiser outcomes
• Lead cross-functional initiatives to improve advertiser acquisition, retention, and lifecycle value
• Identify structural bottlenecks, proactively solve high-impact business issues, and influence executive-level decision-making

Requirements

• Bachelor's degree required; MBA or advanced degree preferred
• 10+ years of experience in strategy, business planning, ads monetization, consulting, or related fields
• Proven experience leading advertising or marketplace monetization strategy within a platform, e-commerce, delivery, or digital media company
• Strong track record of owning large-scale initiatives and driving measurable financial impact
• Exceptional analytical skills with deep comfort in data-driven decision making and financial modeling
• Demonstrated ability to influence senior stakeholders and lead complex, cross-functional initiatives
• Ability to operate effectively in a fast-paced, high-growth, and ambiguous environment
• Excellent communication in both Japanese and English
• Direct experience building or scaling performance advertising products
• Experience managing advertising P&L or revenue strategy at scale
• Background in consulting (strategy/operations) or high-growth tech environments
• Experience leading and developing high-performing teams
• Strong intellectual curiosity - consistently asking "why" to uncover root causes and scalable solutions
• Entrepreneurial mindset with resilience and ownership mentality
• Recruitment Process and Others
• Recruitment Process
• Application Review - Phone Interview - Virtual Onsite Interviews - Offer
• The exact nature of the recruitment process may vary according to the specific job and may be changed due to scheduling or other circumstances.
• Interview schedules and the results will be informed to the applicant via the e-mail address submitted at the application stage.
• Working Conditions
• Employment Type: Full time employment
• Other details will be provided separately
• Details to Consider
• This job posting may be closed prior to the stated end date for application if all openings are filled.
• Coupang has the right to rescind an offer of employment if a candidate is found to have submitted false information as part of the application process.
• Those eligible for employment protection (recipients of veteran's benefits, the disabled, etc.) may receive preferential tre

Benefits

Additional Information

About Rocket Now Rocket Now is a food delivery service with no delivery or service fees. Consumers can enjoy a wide variety of cuisines, from Japanese and Western food to healthy options, as well as desserts and drinks, quickly and affordably. The service is currently available mainly in Hokkaido, Tohoku (Sendai), Kanto (Tokyo, Kanagawa, Saitama, Chiba), Chubu (Aichi, Shizuoka), Kansai (Osaka, Kyoto, Hyogo), Hiroshima, and Kyushu (Fukuoka). Rocket Now won the Excellence Award in the Shopping Category at the Best App Awards 2025. Furthermore, it has achieved the No. 1 ranking in the Food Delivery App category for nine consecutive months on both the iOS and Android app stores (*1), and the app continues to grow, surpassing 5 million downloads in just 15 months since its launch (*2). *1 Based on integrated iOS and Android data from July 2025 to March 2026. *2 As of January 14, 2025, service release date (Source: Global Market Intelligence: Sensor Tower) About CP One Japan CP One Japan LLC is the Japanese subsidiary of Coupang, Inc. (NYSE: CPNG), a US-based company listed on the NYSE (New York Stock Exchange) and one of the Fortune 150 companies, known as a technology company. CP One Japan operates the "Rocket Now" brand food delivery service in Japan, leveraging Coupang's technological capabilities and innovative logistics solutions to provide fast, reliable, and customer-oriented food delivery services to Japanese consumers. Role Overview Rocket Now's Ads Strategy Director will lead and execute the long-term strategy for Rocket Now's ads business. This role requires a seasoned leader with deep expertise in platform strategy, data-driven decision making, and cross-functional execution. You will partner closely with Product, Sales, Operations, Finance, and Leadership to scale ad revenue, improve advertiser ROI, and strengthen merchant value propositions while ensuring a best-in-class customer experience.

Your Match

How well this role fits your profile.

Company Intel

What employees say

Worked at coupang? Share your experience