Marketing Manager

About the role

Teads is looking for a Senior Marketing Manager to support the Outbrain Direct Response business team. This is an exciting opportunity for an experienced marketer to join a global, fast-moving organization operating across multiple markets. Reporting to the VP, Global Marketing, you'll be responsible for developing and executing a strategic marketing plan in close collaboration with the Outbrain Direct Response business team and the broader global marketing team. You'll manage industry events, create impactful content, strengthen our go-to-market efforts, and empower our sales organization with the insights, materials, and resources they need to succeed. A key part of this role will be creating content for press releases, blogs and social media, as well as organizing industry events and webinars to help the sales team effectively engage with our target audience. The role will also involve developing a centralized resource hub that consolidates best practices, sales enablement tools, and marketing insights. This position is ideal for a marketer who thrives on creating high-impact content and events, understands affiliate and performance marketing, and enjoys working closely with commercial teams to enhance brand positioning and drive growth.

Requirements

• We're searching for a creative, proactive, and strategic marketer. Someone who's passionate about digital marketing and excited to help shape the future of affiliate marketing within a global tech company.
• If you're a strong communicator who loves crafting compelling content, collaborating across teams, and driving measurable impact, we'd love to hear from you.
• Role and Responsibilities:
• Define and execute brand awareness, product offering adoption, and marketing plans to support revenue objectives, including growing the existing base and acquiring new customers.
• Lead communication for case studies, product features and commercial offers globally, collaborating closely with the Product Marketing team and Communications Manager.
• Collaborate with the Sales team in developing narratives for events, webinars, and thought leadership content, working closely with the Corporate Communications department.
• Develop and manage a content strategy that empowers sales teams with the tools and knowledge they need to succeed.
• Organize key selected industry events (requires some business travels across the year).
• Create engaging sales materials, including whitepapers, case studies, presentations, and more.
• Build and maintain a resource center to centralize best practices and strategic insights for working with Outbrain Direct Response by Teads.
• Conduct market research and analyze audience behaviors to shape relevant content that meets the needs of affiliates and advertisers.
• Collaborate with cross-functional teams, including sales, product, and marketing, to develop impactful go-to-market strategies.
• Define key performance indicators (KPIs) to measure the success of content initiatives and optimize strategies accordingly.
• Stay up to date with industry trends and competitor activities to ensure our affiliate marketing approach remains innovative and effective.
• Maintain an expert awareness of the market, staying up to date with technology, content marketing, competitor activity, and marketing trends.
• Support Sales with key client pitches, sales collateral, decks, product marketing, and thought leadership.
• Track and measure all marketing programs and optimize resources against objectives and budget.
• A proven track record in affiliate marketing, performance marketing, or digital advertising is required.
• Experience in B2B marketing, with a strong understanding of the affiliate and performance marketing industry.
• Proven experience in content marketing, product marketing, or sales enablement, preferably in the affiliate marketing or ad tech industry.
• Strong skills in copywriting, storytelling, strategic messaging and event management
• Ability to translate complex concepts into clear, compelling content for various stakeholders.
• A deep understanding of audience behavior, digital marketing trends, and performance-driven marketing strategies.
• Excellent project management skills and ability to drive cross-functional collaboration.
• Fluent in English; additional languages a

Additional Information

About Teads Teads is a leading omnichannel advertising platform focused on driving outcomes for brand and performance advertisers across screens. With a focus on meaningful business outcomes for branding and performance objectives, Teads drives value by leveraging predictive AI technology to connect quality media, beautiful brand creative, and context-driven addressability and measurement. Teads is directly partnered with more than 10,000 publishers and 20,000 advertisers globally. The company is headquartered in New York, New York with a global team of around 1,700 people in 30+ countries. For more information, visit www.teads.com .

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