Partner Marketing Manager, Technology Partnerships

About the role

As a Partner Marketing Manager for Technology Partnerships, you will be the demand generation architect behind Okta's most strategic ISV partnerships. You are not just a marketer; you are a business leader responsible for defining how Okta and our leading technology partners win together in the market. Reporting to the Senior Director of Global Partner Marketing, you will operate with a high degree of autonomy, leading the end-to-end GTM strategy for a portfolio of Tier-1 technology partners. You are responsible for bringing joint innovation to market-including the development and launch of AI integrations with large platform partners-and ensuring these efforts translate into measurable pipeline and revenue impact. You will bridge product and sales, connecting technical integrations to clear customer value and scalable go-to-market execution.

Responsibilities

• Strategic GTM & Field Activation
• Own the Strategy: Develop and execute the joint marketing strategy for Okta and with key ISV partners including Zscaler, Crowdstrike, Google and more, to drive new leads, increase consumption, and amplify our message in the market.
• Market Positioning: Act as the subject matter expert (SME) on the competitive landscape of your partner category, ensuring Okta remains the "integration of choice" for the ecosystem.
• Ecosystem Campaign Intelligence: Monitor the performance of joint marketing plays and provide a "feedback loop" to PMM and Product. You identify which narratives are actually driving pipeline in the field and which need to be pivoted based on real-world buyer behavior.
• Ecosystem Scale & Influence
• Executive Alignment: Build and maintain high-level relationships with marketing and product leaders at partner organizations to secure premium sponsorship, co-marketing budget, and roadmap alignment.
• Influence and Align Cross-Functionally : Embed our ISV partnerships within Okta's highly cross-functional working teams, collaborating across alliances, product marketing, field marketing, demand gen, content, PR, and social.
• Global Playbook Development: Design "Scale" packages-repeatable marketing assets and frameworks-that allow regional marketing teams in EMEA and APJ to execute partner motions with speed and consistency.
• Revenue & Performance Management
• Pipeline Accountability: Own the "Partner-Influenced Pipeline" and "Marketing Attached" targets. You will be responsible for the health of the funnel generated through co-marketing activities.
• Data-Driven Optimization: Utilize SFDC, Tableau, and Crossbeam to track ecosystem overlap, measure campaign attribution, and provide regular "State of the Union" reports to leadership.

Requirements

• GTM Orchestration & "Big Picture" Thinking: Proven ability to move beyond one-off tactics to build global "marketing engines." You think in systems and playbooks, with a demonstrated knack for re-imagining how Okta and our partner ecosystem deliver compounding value to customers.
• The "Own It" Mentality: A pr

Benefits

Additional Information

Secure Every Identity, from AI to Human Identity is the key to unlocking the potential of AI. Okta secures AI by building the trusted, neutral infrastructure that enables organizations to safely embrace this new era. This work requires a relentless drive to solve complex challenges with real-world stakes. We are looking for builders and owners who operate with speed and urgency and execute with excellence. This is an opportunity to do career-defining work. We're all in on this mission. If you are too, let's talk. Partner Marketing Manager, Technology Partnerships

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