Senior Social Video & Audience Strategy Editor, Washington Post Creator

About the role

Join the future of news We're on a mission to deliver riveting storytelling for all of America. At The Washington Post, you'll help reinvent news. Our work is driven by a deep investigative spirit and enhanced by innovation to bring audiences closer to the stories that matter most. About Our Team The Washington Post is powered by the passion and talent of our people. It takes all of us to reinvent news. Beyond our award-winning Newsroom and Opinions teams, we work across many departments, including Brand & Events, Communications, Customer Care, Engineering & Product, Finance, Human Resources, Legal, Marketing & Advertising, Print Operations, and Sales. Why This Role Matters The Washington Post Creator team seeks a creative senior editor to shape overall social strategy for Washington Post Creator, leading social video editing for our creator host and expanding our presence across multiple channels with our creator partners. This role blends hands‑on video editing, audience development and platform strategy to connect creator storytelling to new audiences. Washington Post Creator is expanding how fact-based storytelling connects with audiences across social and emerging digital platforms, creating new opportunities for engagement, community growth, and brand relevance. This role leads the social video editing and audience strategy efforts for Washington Post Creator, ensuring content is optimized for platform-native storytelling while expanding reach and engagement across Instagram, TikTok, YouTube, LinkedIn, Threads, Facebook, and future platforms. The position plays a critical role in translating editorial storytelling into compelling social experiences that grow audience loyalty, strengthen creator partnerships, and elevate The Washington Post's presence in the creator economy. Through a combination of creative execution, audience data insight, and strategic experimentation, this role helps shape how The Post reaches new and evolving audiences in a rapidly changing media landscape. What Motivates You You are energized by building audience connection and growth through innovative and platform-native storytelling. You thrive in fast-moving, collaborative environments where experimentation and iteration are encouraged. You enjoy balancing creative execution with strategic thinking and using performance insights to continuously improve. You are passionate about social video trends, the creator economy, and evolving audience consumption habits. You are motivated by opportunities to influence content strategy, shape platform growth, and contribute to the evolution of digital journalism. You value collaboration and enjoy partnering across editorial, analytics, marketing, events, sales and creator teams to deliver measurable outcomes. How You'll Support the Mission Lead the social video editing and packaging strategy for Washington Post Creator content to expand audience engagement and strengthen platform performance across social channels. Develop and execute a multi-platform social media strategy that establishes content priorities, publishing approaches, experimentation frameworks, and audience growth objectives to increase reach and engagement. Drive audience development initiatives using analytics, platform insights, and performance data to optimize storytelling approaches and improve measurable content outcomes. Partner with Creator Host, independent creators, marketing stakeholders, and analytics partners to amplify Creator content and engagement across social media and Washington Post platforms. Champion creative experimentation with emerging formats, tools, and social platform capabilities to improve storytelling innovation and maintain competitive relevance. Guide freelance editors and producers on visual storytelling standards, production quality, and platform optimization practices to ensure consistency and editorial excellence. Maintain high editorial and ethical standards across social content publishing to reinforce audience trust, accuracy, and brand credibility. Influence cross-functional decision-making related to audience engagement, creator strategy, and social content performance to support organizational growth objectives. Translate complex audience performance insights into actionable recommendations that improve content strategy, publishing effectiveness, and audience growth. The Skills and Experience You Bring 5+ years of experience producing, editing, and optimizing social-first video content across major digital and social platforms. 2+ years of experience developing or contributing to audience growth and social media strategy initiatives. Demonstrated expertise in vertical video editing workflows and professional editing tools such as Adobe Premiere, Final Cut Pro, or equivalent platforms. Deep knowledge of Instagram, TikTok, YouTube, LinkedIn, Threads, Facebook, and other social platforms. Experience leveraging analytics and audience insight tools, including Chartbeat, Googl

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