Product Marketing Manager

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Additional Information

The Product Marketing Manager, HW/PLM, reporting to the Director of Product Marketing, is an individual contributor who owns the market narrative, go-to-market strategy, and commercial impact for our structural hardware and custom automation products. This is a high-ownership, cross-functional role. You will define how Vention's hardware solutions are positioned in the market, build the content and enablement that moves deals forward, and lead campaigns from brief to launch and ongoing sustainment. This role works closely with Product, Growth, Sales, and Brand teams and will drive high-visibility go-to-market initiatives in the business. Product Marketing & Go-To-Market Leadership ● Own product marketing execution for Vention's Hardware and custom automation portfolio, including positioning, messaging frameworks, value propositions, and differentiation. ● Execute go-to-market plans for new launches and major releases in collaboration with Product, Growth, Brand and Sales leaders. ● Define target audiences, core use cases, launch narratives, channels, and asset requirements. ● Ensure consistent product messaging across website, campaigns, and sales-facing materials. ● Drive sustainment of existing products through refreshed collateral, campaigns, and storytelling. Sales Enablement ● Develop commercial sales enablement assets, including pitch decks, product overviews, objection handling, and competitive positioning. ● Support delivery of commercial sales training to ensure strong product understanding and consistent messaging. ● Partner with Product on technical training content while contributing to commercial framing and storytelling. ● Equip BDRs/Sales with tools and narratives to articulate the product value to different customer personas. ● Engage directly in strategic deals and competitive situations where strong product narrative can move the outcome. Marketing Communications & Collaboration ● Lead product marketing & contribution to campaigns - owning the brief, reviewing copy and creative, and ensuring products are represented accurately across all channels. ● Collaborate with Brand, Growth, Web, Content, and Events teams to ensure software products are represented accurately and consistently. ● Support events, tradeshows, webinars, and other marketing programs with product knowledge and positioning. ● Apply analytical thinking to messaging and campaign performance, leveraging user feedback, experimentation, and funnel insights to improve impact. ● Present product updates, launch overviews, and campaign results to internal stakeholders. Product Strategy & Market Intelligence ● Partner with Product Management to gather market insight, customer feedback, and competitive intelligence. ● Contribute to product packaging, naming, and positioning discussions with Product and Brand Marketing. ● Support Annual Product Roadmap planning and Quarterly Product Reviews with market and customer insights. Long-Term Impact & Growth ● Lead go-to-market strategy, product narratives, and ongoing sustainment marketing for our key HW playbooks: Structural and Custom Robotic Automation ● Drive measurable impact on product interest, lead flow, pipeline, and revenue through improved product storytelling, content, and sales enablement. ● Work with Growth and Brand Marketing to continuously ensure our best product messaging and value is communicated in our content, ads, events, and webpages. A bachelor's degree in Marketing, Business, Engineering, or a related field (MBA or advanced degree is a plus). At least 3 years of product marketing experience, preferably in B2B technology, hardware, or industrial applications. Proven experience in developing go-to-market strategies and delivering successful product launches. Strong skills in product positioning, value proposition development, and messaging. Excellent written, verbal, and presentation skills, with ability to translate technical concepts into compelling narratives. Strong analytical capabilities, comfortable working with data, running tests, and optimizing campaigns. Ability to work cross-functionally with product management, sales, design, and engineering teams. Highly organized, self-motivated, and capable of thriving in a dynamic, fast-paced environment. A curiosity to learn, a collaborative mindset, and a drive to contribute to something meaningful

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