Global Director, Social Media, Content & Community

Responsibilities

• What You'll Be Working On
• Strategy & Leadership
• Develop and implement a cohesive global social media strategy that drives engagement, growth, and cultural heat , aligning with overall brand and business objectives .
• Own the social identity , ensuring a distinct , platform-native, consistent brand presence across all platforms (Instagram, TikTok, YouTube, Pinterest, and emerging spaces) , ensuring our content is best-in-class, thumb-stopping, and inherently social .
• Ensure the brand build s culturally heat, actively identifies opportunities for conversation and builds brand love through social-first storytelling
• Champion and evolve how we showcase new and existing products, always pushing the envelope with a focus on fresh ways t o engage and educate our audiences
• Collaborate with cross-functional teams ( Global Consumer Engagement , PR/Influence, Commercial, CX, Product, ESG) to ensure social media and content strategies are integrated into broader marketing efforts
• Identify opportunities to bridge digital and on the ground efforts as content and community building moments
• Own and manage the social content creation , community and platform budget s
• Content Creation & Campaign Management
• Oversee the development, production, and execution of compelling and innovative social-first content that resonates with diverse global audiences across various platforms (Instagram, TikTok, YouTube Shorts, Pinterest, Facebook, etc )
• Own content calendars, formats, and storytelling frameworks , ensuring timely and engaging posts that drive engagement, brand awareness and conversions- align ing with broader marketing initiatives while allowing for real-time agility .
• Collaborate closely with cross-functional teams to develop holistic, integrated campaigns that resonate across touchpoint
• Lead creative direction for various content shoots (including on-location that highlight the brand's Brazilian DNA), social-first storytelling, and video production in collaboration with the content team in partnership with the in-house creative team
• Ensure seamless integration of visual assets across organic and paid social, brand campaigns, and UGC content .
• Manage real-time, reactive content strategies , keeping the brand at the forefront of key cultural conversations.
• Collaborate with cross-functional team leads to develop and execute high-impact campaign content that leverages emerging social media trends, technologies, and platforms.
• Community & Engagement
• Oversee community strategy , ensuring deep engagement and two-way conversations with our audience.
• Collaborate with Lifecycle and Consumer Engagement to turn fans into loyalists
• Work with community manager to refine brand voice, engagement tactics, and social best practices .
• Develop playbooks for commentary, tone, and engagement , ensuring a unified presence across platforms.
• Act as a guardian of our brand reputation -managing crisis response, sentiment tracking, and ensuring positive social perception .
• Global Ownership
• Coordinate with regional teams to ensure global strategies are adapted effectively for local markets while

Additional Information

Our Story Launched in 2015, S ol de J aneiro is a globally recognized, award-winning beauty brand, drawing inspiration from Brazil's beauty rituals, warmth, and spirit. S ol de J aneiro delivers a sensory experience beloved by multi-generational consumers worldwide, with clinically proven results, transformative textures, and transportive fragrances. Headquartered in New York and launched as a digitally native brand, we have expanded globally with teams in Paris, London, and Germany. Our commitment to excellence has earned high-profile honors, including being named one of TIME1 00's 2024 Most Influential Companies, Fast Company's 2024 World's Most Innovative Companies, and WWD Beauty Inc's Power Brands of 2024, underscoring its leadership in the beauty industry and outstanding workplace . These accolades highlight our dedication to being a leading brand in the beauty industry and an exceptional workplace.

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