Marketing Manager, CEM

Responsibilities

• Lead end-to-end campaign development across the customer lifecycle - from planning and creative development to execution, optimization, and reporting.
• Partner with cross-functional teams (Business, Marketing, Product, Data, Analytics, etc.) to align on goals, deliver against key metrics, and monitor performance.
• Manage the creative and brand review process, ensuring timely delivery of assets that meet brand and regulatory standards.
• Coordinate with legal, compliance, and regional teams to ensure campaigns meet local and global requirements, including localization and stakeholder approvals.
• Drive continuous improvement through structured experimentation: Design and run A/B tests, analyze results, and share actionable insights.
• Uphold quality across all customer communications through thorough checks of links, imagery, and copy.
• Role Requirements
• Proven track record managing CRM campaigns, preferably across global or multi-market environments.
• Strong project management skills with experience leading complex, cross-functional initiatives and driving projects forward.
• Proven ability to manage multiple stakeholders, influence and collaborate across teams, and effectively prioritize competing needs.
• Highly organized with strong attention to detail and the ability to meet deadlines in a fast-paced environment.
• Skilled in data analysis, audience definition and segment creation, with advanced proficiency in PowerPoint and Excel for impactful reporting and presentations.
• Demonstrated English proficiency (advanced or fluent).
• Self-starter with a "go-getter" mindset and enthusiasm for learning and taking on new challenges.
• Minimum 3 years of marketing or communication experience, ideally in CRM, Loyalty, Customer Experience, and/or Product Marketing.
• Bachelor's degree in Marketing, Economics, Communication, Business, or related field.
• Work Shift
• Western Union values in-person collaboration, problem solving, and ideation whenever possible. We believe this fosters common ways of working and supports how we execute initiatives for our customers. The expectation is to work from the office a minimum of three days a week.
• BENEFITS AND OTHER DETAILS
• Your Lithuania specific benefits include:
• Private Health Insurance (3 options)
• Life & Accident Insurance
• Additional days off
• Wide variety of discounts and special offers
• ⁠Free Fitness facilities
• Volunteering activities
• Referral program
• Salary
• Other Details
• #LI-MB1 #LI-Hybrid
• #cvbankas
• Estimated Job Posting End Date:
• 07-06-2026 This application window is a good-faith estimate of the time that this posting will remain open. This posting will be promptly updated if the deadline is extended or the role is filled.

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