Associate Director, Downstream Marketing, ACM

Responsibilities

• Commercial Strategy & Execution
• Lead downstream marketing strategy for the ACM business, owning market activation, demand generation, and portfolio revenue performance.
• Drives development and execution of robust global GTM and commercialization plans for both new and existing products.
• Translates customer insights, competitive intelligence, and market dynamics into actionable commercial programs that drive adoption and growth.
• Partners with regional marketing and commercial teams to design campaigns, sales tools, digital assets, and field enablement programs.
• Leads cross‑functional launch teams to ensure seamless execution of global product introductions.
• Measures program effectiveness for rapid iteration and optimization.
• Champions modern marketing capabilities, optimizing commercial programming through iteration and innovation.
• Portfolio & Lifecycle Management
• Manages commercial performance across the ACM portfolio, identifying strategic opportunities to accelerate adoption, improve positioning, and enhance messaging.
• Oversees value proposition development, branding, and product storytelling to differentiate the portfolio and increase market relevance; leads the translation into GTM resources.
• Optimizes portfolio profitability through pricing strategy, and lifecycle revenue management.
• Sales Enablement & Customer Engagement
• Develops and deploys sales training, competitive positioning, objection‑handling guides, and customer‑facing content.
• Partners with regional sales teams to understand field needs and improve funnel conversion, targeting, segmentation, and customer engagement.
• Serves as the Voice of the Customer and communicates insights to internal teams to steer priorities and program refinement.
• Understands clinical workflows, develops customer journey maps to identify opportunities to improve adoption and utilization.
• Uses advanced analytics and dashboards to track funnel performance, campaign ROI, and adoption metrics.
• Cross‑Functional Leadership
• Collaborates closely across business units to drive alignment on commercial priorities and ensure consistent and cutting-edge messaging globally.
• Works with Upstream Marketing teams to share market feedback, influence product roadmaps, and support evidence generation.
• Partners with Medical Affairs to develop evidence‑based adoption strategies that support clinical credibility and market differentiation.
• People Leadership
• Lead, mentor, and develop a team of downstream marketers, fostering a culture of accountability and collaboration.
• Set clear priorities, manage workloads, and guide team members in developing strategic and executional capabilities.
• Demonstrates a bias for action with a strong ownership mentality.

Requirements

• BA/BS or equivalent degree required; MBA preferred.
• 8+ years of experience in medical device downstream marketing, commercial strategy, or product management.
• Experience in ambulatory cardiac monitoring and/or the cardiology space strongly preferred.
• A track record of effectively driving strategy development and execution; ability to manage multiple concurrent projects with urgency is critical.
• High proficiency with PowerPoint, Word, Excel, and digital marketing or CRM tools.
• Experience managing and developing talent, including setting priorities and guiding team performance.
• Demonstrated success

Benefits

Additional Information

This is where your work makes a difference. At Baxter, we believe every person-regardless of who they are or where they are from-deserves a chance to live a healthy life. It was our founding belief in 1931 and continues to be our guiding principle. We are redefining healthcare delivery to make a greater impact today, tomorrow, and beyond. Our Baxter colleagues are united by our Mission to Save and Sustain Lives. Together, our community is driven by a culture of courage, trust, and collaboration. Every individual is empowered to take ownership and make a meaningful impact. We strive for efficient and effective operations, and we hold each other accountable for delivering exceptional results. Here, you will find more than just a job-you will find purpose and pride. Your role: The Associate Director of Ambulatory Cardiac Monitoring (ACM) Marketing is responsible for leading global downstream marketing strategy, execution, and commercial enablement for Front Line Care's Ambulatory Cardiac Monitoring business. This role focuses on driving market adoption, accelerating revenue growth, developing and optimizing commercial programs, and enabling regional sales teams with strong go-to-market (GTM) execution. The position manages a team of downstream marketers and partners closely with sales, medical affairs, and upstream marketing teams to ensure strong market adoption, differentiated positioning, and consistent execution. This leader gathers customer insights, shapes value propositions, develops demand-generation strategies, and ensures successful commercialization across the ACM portfolio.

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