Web Analytics Analyst

About the role

Position Details: Role: Web Analytics Analyst Location: East Moline, IL 61244 Duration: 24 Months Long Term Contract Job Description: - Manager is in need of a Web Analytics Analyst - This position will independently research and elevate web analytics trends and insights. - In addition, the position will apply analytical rigor to content optimization and content personalization execution. - Expert-level experience with Adobe Analytics tools including Sitecatalyst, Report Builder, Adhoc Reporting (Client). - Excellent data visualization skills. - Tool specialization includes Excel, Tableau, Data Warehouse. - Strong experience in communicating data relevance to business stakeholders - Strong experience with Adobe Target Standard or similar AB Testing tools. - Proven ability to independently translate web analytic trends into content targeting and personalization opportunities. - Educational background in statistics/mathematics and/or marketing. - Work experience in Content Strategy, SEO, CRM, Digital Marketing, E-business. - Prior experience with a global website serving a wide array of customer segments. - Manages all regional market intelligence (MI) activities, providing insights and MI information as required. - Ensures the necessary expertise in market intelligence is available to identify and analyze market trends which might have important implications for our business. - This position will feed MI to the relevant clients - especially strategic and tactical marketing. - Coordinates the efforts of monitoring industry trends, external factors, market share, and sales data to identify business opportunities. - Gathers, monitors and summarizes economic data and information related to the farm equipment market. - Manages complex market studies including continuous and ad hoc, primary and secondary, and qualitative and quantitative research methodologies. - Communicates and reports on the key economic factors impacting the farm equipment business and the risks surrounding those factors. - Prepares briefs, reports and presentations that communicate key findings and proposed recommendations to management. - Reviews academic impact studies and analyzes potential implications for the company. - Develops a network with universities and public/private research institutes. - Participates in the development and growth of supporting Communities of Practice (COP). 3 - 5 Years of experience and a Bachelors Degree All your information will be kept confidential according to EEO guidelines.

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Company Intel

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