Lead Conversion Manager

Requirements

• Education (Bachelor's degree required)
• Experience and/or Training (2 years of demonstrated success generating new business meetings)
• Licenses/Certif

Benefits

Additional Information

THE POSITION: Reporting to the Director, Digital Marketing the Lead Conversion Manager will be responsible for converting inbound leads into secured meetings, securing outbound meetings from marketing engagement, and generating new business for EVERSANA's array of commercialization services, including our marketing ecosystem events and publishing platforms. Successful candidates will have a collaborative attitude, diligence for outreach and reporting, motivation to secure and engage new prospective clients, and ability to partner with Business Development and Marketing teams and subject matter experts along the way. This role serves as the front line for inbound lead engagement, acting as a critical connection point between marketing and business development. This individual will own the end-to-end inbound lead journey, including initial engagement, qualification, and coordination with Business Development and subject matter experts. In addition to managing inbound lead flow and conversion, this role will be responsible for optimizing conversion processes, improving speed-to-lead and first-touch experience, and providing actionable insights on buyer behavior, messaging resonance, and conversion drivers to inform marketing strategy. Working hours: US hours EST. Working day starts at 2pm CET Mon-Fri. This individual will maintain a current prospect list and consistently find new relevant prospects using technologies including but not limited to: Salesforce.com Apollo (Sales Engagement) ZoomInfo LinkedIn Sales Navigator Excel DocuSign Success will be defined by new meetings generated for senior leadership to support the strategic growth of the company. This individual will have a high degree of collaboration with colleagues across the globe in various positions of leadership. This role has excellent exposure within a matrix organization and opportunity for growth. Successful candidates will bring a balance of commercial acumen, strong communication skills, and a desire to continuously improve how marketing leads are converted into opportunities. ESSENTIAL DUTIES AND RESPONSIBILITIES: Our employees are tasked with delivering excellent business results through the efforts of their teams. These results are achieved by: Reach, educate, and influence existing or prospective clients to consider engaging EVERSANA's global commercialization services Serve as the first point of engagement for inbound marketing leads, ensuring timely, relevant, and high-quality follow-up that reflects EVERSANA's value proposition Secure (and attend as needed) meetings for EVERSANA's service lines by leading outreach strategies via written and verbal communication grounded in strategic messaging, targeting and segmentation exercises Qualify inbound leads and assess opportunity potential, aligning prospects to the appropriate stakeholders, offerings, and next steps Manage marketing campaign-specific outbound activities, including cold calls and emails, with contacts at large, mid and emerging pharmaceutical companies Maintain awareness of industry trends and connect to EVERSANA's value prop to drive interest among buyers Conduct ongoing research and participation in internal training to continuously deepen understanding of customer needs, market dynamics, and EVERSANA offerings Ensure all inbound and outbound leads are properly tracked, followed up on, and progressed through the funnel in a timely manner Develop and report monthly and weekly dashboard slides representative of all inbound and outbound leads for Commercial meetings Partner closely with marketing and commercial teams to provide feedback on lead quality, messaging effectiveness, and conversion performance, helping to continuously optimize the inbound engine Writing relevant and captivating emails that open conversations with prospects Demonstrating a commitment to diversity, equity, and inclusion through continuous development, modeling inclusive behaviors, and proactively managing bias. All other duties as assigned Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this position. EXPECTIONS OF THE JOB: Travel (5%) Hours (40 hours per week) Working hours: US hours EST. Working day starts at 2pm CET Mon-Fri. MINIMUM KNOWLEDGE, SKILLS AND ABILITIES: The requirements listed below are representative of the experience, education, knowledge, skill and/or abilities required. Education (Bachelor's degree required) Experience and/or Training (6-8 years in business development, inside sales, demand generation, or a related commercial role) Licenses/Certificates (N/A) Technology/Equipment (Microsoft Office suite, Salesforce.com, ZoomInfo, Apollo, LinkedIn Sales Navigator, AI-enterprise tools like Microsoft Co-Pilot or Gemini Enterprise)

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