VP, Innovation

Requirements

• Strategic Leadership & Vision (~40%)
• Define, Evolve, and Champion the UK Government Innovation System : Map applied innovation strategies directly to Department and Mission strategic ambitions, ensuring solutions address specific citizen be

Benefits

Additional Information

About WPP Media WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships - all united by our pioneering agentic marketing platform, WPP Open - we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . VP, Innovation About WPP Media WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. WPP Media is WPP's global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com At WPP Media, we believe in the power of our culture and our people. It's what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media's shared core values: Be Extraordinary by Leading Collectively to Inspire transformational Creativity. Create an Open environment by Balancing People and Client Experiences by Cultivating Trust . Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise . About WPP 650 Join an award-winning team at the heart of UK government, where your work will genuinely shape lives. As part of WPP 650 you'll be part of a supportive, collaborative environment that values curiosity, kindness, and growth. Together, we use behaviour change principles to design smarter services, influence better decisions, and help millions of people across the country. Named WPP 650, after the 650 UK constituencies, the name is a reminder that our work must reflect the full breadth of the country, every community, every audience. No two days are the same. The challenges are complex, the problems worth solving, and the learning constant. You'll tackle issues that matter, alongside talented colleagues who care deeply about what they do. It's demanding - but always rewarding. This is meaningful work with real-world impact - the kind you can point to with pride. Role Summary and Impact The advertising industry is in the midst of the biggest multi-generational communications shift in history. CMOs and public sector leaders are mastering two critical transformations: delivering a data, technology & AI-powered future, and moving beyond paid advertising. Organizations must shift from interrupting people with ads to engaging people with highly relevant, trust-building experiences. WPP Media has establed The Experience Capability, a transformational offering that sits at the heart of integrated ESOP (Earned, Shared, Owned, Paid) strategies. This capability creates and integrates experiences across Platforms, Applied Innovation, Addressable strategy, Creators, and Creative Excellence to unlock growth for our clients' most pressing business challenges. We are seeking a Vice President (VP) to lead Innovation on the UK Government account (WPP 650) . The core mandate of this role is to drive, systematise, and scale applied innovation to solve the UK Government's most complex operational and citizen-facing challenges. We define government innovation as leveraging new ideas, technologies, and methods to deliver a step-change in the effectiveness and efficiency of public sector campaigns in service of national priorities-powered by creative uses of media, data, and tech. This is a senior role, reporting to an SVP within The Experience Capability. A critical component of this role is leading, managing, and inspiring a direct team of 5 Innovation Strategists and Planners, whilst working in tight coordination with a Business Director (BD), Creative Tech Lead, and 2x Creative Technologists. The VP will ensure that innovative ideas are systematically embedded into core campaign briefs to solve critical Department, Mission, and Government Media Unit (GMU) needs.

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