Editor, Branded Content

About the role

Babylist is the leading platform for expecting and new families. More than 10 million people shop with Babylist every year, making it the go-to destination for seamless purchasing, guidance, and expert recommendations. As a modern, AI-forward tech company, Babylist has expanded from a universal registry into a full ecosystem - the Babylist Shop, Babylist Health, Babylist Money, NYC and LA showrooms, branded content, and more - generating $750M in revenue in 2025. Building the generational brand in baby, Babylist is reshaping the $235B kids and baby market and helping parents feel confident, connected, and cared for at every step. Our Ways of Working Babylist is remote-first with team members across the U.S. and Canada who move fast, think smart, and use AI as part of how they work every day - not as an experiment, as an expectation. We come together twice a year to build the relationships behind the work, and we hire people who are genuinely excited about what's possible and prove it through how they show up. Why You Will Love Working At Babylist Our Culture We work with focus and intention, then step away to recharge We believe in exceptional management, and we invest in the tools and the time to connect with colleagues We build products that positively impact millions of people's lives AI is part of how we work, not a side experiment. You'll have leading tools like Claude and ChatGPT from day one, with no waiting on access, so the busywork gets handled and your judgment goes where it counts Growth & Development Competitive pay and meaningful opportunities for career advancement We believe technology and data can solve hard problems We're committed to career progression and performance-based advancement

Requirements

• Gets a genuine kick out of finding exactly the right words. Clever subject lines, unexpected word combos, copy that earns the click.
• Exceptional writer and editor with a sharp brand voice. Writes fast and accurately, and can adapt a message to meet client and user needs without losing Babylist's tone.
• Fluent in AI tools (Claude, ChatGPT, Gemini, etc.) for research, outlining, data collection, automations, and more to improve the team's production workflows.
• Proficient in Figma, comfortable building and QA'ing email.
• Data-driven, reads performance data and knows how to act on it.
• Systems-oriented, spots bottlenecks and builds solutions.
• Natural relationship builder, treats cross-functional partnerships as essential to getting the best work done.
• Clear communicator, knows when to flag an issue, when to push back, and when to let it go.
• Handles client and legal revisions efficiently and protects the user experience.
• 4+ years writing and editing branded content, or at a digital publisher or media company.
• You naturally reach for AI in your work. At Babylist, every team uses AI daily. You're already using it to move faster and improve your output, and you stay curious about what's coming next.
• How You Will Make An Impact
• Write, edit, build in Figma, and QA branded email before it ships.
• Set and document the standards for branded email: voice, quality, and production process.
• Develop AI-assisted workflows that reduce manual production time across the team.
• Coach the team on how to use AI tools you discover and develop so everyone levels up.
• Pull and analyze email performance data; use what you learn to adjust copy and hit benchmarks. Report monthly.
• Manage multiple assignments simultaneously and hit deadlines in a high-volume environment.
• Flex into other branded content as priorities shift: articles, newsletter placements, feed copy.
• About Compensation
• We use a market-based approach to compensation. The starting salary range for this role is:
• $119,852 to $143,839
• Your starting salary will be based on your location, experience, and qualifications, with increases over time tied to performance, role growth, and internal pay equity.

Benefits

Additional Information

What the Role Is Babylist is looking for an experienced Branded Content Editor who owns sponsored email from start to finish and leads how our team uses AI to build and scale that work. This is a writing and editing role first and foremost, one that requires equal parts creativity and love of process (we know you're out there!). You're writing and designing on one hand, managing deadlines and multiple projects on the other. And if you had a third hand, it'd be dedicated to Slack. It's where we connect, solve problems, share wins, and send all the emojis.

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