Associate Director of Marketing

Responsibilities

• Works collaboratively and as a project manager across team members in marketing, recruitment, operations, and analytics, including working closely with the Harris Brand Marketing team in campaign development and execution.
• Has a keen understanding of awareness building at the top of the funnel for degree and/or non-degree/short-term programs, and how to create effective nurturing campaigns for different populations.
• Performs the following marketing functions: multi-channel marketing communications /advertising; Web blogs or digital marketing; market research; development or review and update of the marketing infrastructure and management of external sales agency relationships.
• Manages advertising campaigns in diverse channels including but not limited to: Radio, print media, e-journalism, newsletters, etc.
• Conducts research, analyzes data, and monitors industry trends and best practices to implement, test and refine strategies, with specific knowledge of competitor programs.
• Keeps abreast of trends in digital marketing, ensuring Harris is leveraging new and emerging channels to reach and engage prospective students.
• Contributes to video and graphic design marketing products and works with 3rd party vendors in these spaces when appropriate.
• Develops and implements social media strategy that raises awareness of the Harris school and generates tangible leads both through organic and paid campaigns.
• Collaboratively develops recruitment event strategy, elevating the profile of the Harris School in key markets while driving enrollment.
• Develops one or more of the following marketing functions: marketing communications and advertising, web blogs or other digital marketing, and market research. Reviews and updates marketing infrastructure which may include one or more database systems, the intranet, and external web sites.
• May participate in developing new products and services, and determining new markets. Acts as a resource for and trains lower level marketing staff. May attend trade shows as needed.
• May assist managing relationships with external sales agencies.
• Performs other related work as needed.

Requirements

• Education:
• Minimum requirements include a college or university degree in related field.
• Work Experience:
• Minimum requirements include knowledge and skills developed through 5-7 years of work experience in a related job discipline.
• Certifications:
• ---
• Bachelor's degree.
• Four or more years of experience in marketing or communications.
• Experience with

Benefits

Additional Information

Department Harris School Enrollment Management & Marketing Strategy About the Department Policy with real impact doesn't evolve from ideology or intuition, or even experience. At the University of Chicago Harris School of Public Policy, developing effective public policy is a science, based on data and measurable impact.Addressing today's interconnected, global challenges requires rigorous inquiry. It also requires innovative people who will face the facts, gather data, and understand why current policies exist to improve them.For more than 30 years, the University of Chicago Harris School of Public Policy has been steadfastly committed to serving society by advancing analysis- and evidence-informed policy. Guided by this exacting mission, our community of faculty, students, and alumni from the public, private, and nonprofit sectors are taking on the world's most important problems by using the latest tools of social science.Harris Public Policy offers a full range of degree and executive education programs and is the academic home to research centers, institutes, and labs that study and engage the public on areas such as conflict, democracy and effective government, economic and political development, education, energy and environment, health, municipal finance, public safety, social policy, and urban policy. Job Summary Reporting to the Director of Recruitment Analytics and Marketing, the Associate Director of Marketing, Student Recruitment and Global Outreach strategizes on, creates and implements a cohesive marketing plan designed to support lead generation and overall student enrollment for Harris degree and non-degree programs.

Your Match

How well this role fits your profile.

Company Intel

What employees say

Worked at uchicago? Share your experience