Digital Finalizer

About the role

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML's specialist health network, VML Health, is one of the world's largest and most awarded health agencies. VML's global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney. About WPP WPP is the trusted growth partner for the world's leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company - powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com .

Responsibilities

• 🎬 Animation Finalization
• Finalize and quality-check animated assets including GIFs, HTML5 banners, social motion content, cinemagraphs, and video edits
• Adapt and resize motion content across multiple platform formats and aspect ratios (Stories, Reels, Feed, YouTube, etc.) while maintaining animation integrity
• Export and deliver animated files in the correct formats and specs for each digital platform
• Work closely with motion designers to implement revisions and ensure smooth, seamless animation output
• Ensure timing, transitions, and motion consistency are accurate across all animated deliverables
• Prepare final video files for broadcast, digital, and social - including correct codec, frame rate, resolution, and audio specs
• 🖼️ Static Finalization
• Prepare, adapt, and finalize static assets for multi-channel communications campaigns including social media, digital banners, OOH, press ads, POS, and print collateral
• Resize and reformat master artworks across multiple sizes and formats while maintaining layout integrity and brand consistency
• Adapt artworks into various language versions (Arabic/English), regional formats, and market-specific requirements
• Conduct pre-press checks and prepare print-ready files with correct bleed, crop marks, color profiles, and resolution
• ✅ Quality Control
• Perform rigorous QC on all outgoing files - both static and motion - checking for accuracy in typography, color, layout, imagery, animation, and brand guidelines
• Proofread copy on final artwork in both Arabic and English
• Ensure all files are technically compliant with platform, print, or broadcast specifications before delivery
• 🗂️ File Management & Workflow
• Organize and maintain a clean, structured asset library for both static and motion files
• Manage multiple projects simultaneously across varying timelines and deliverable types
• Package and deliver final files to printers, vendors, digital platforms, and clients in the correct formats
• 🤝 Collaboration
• Partner closely with designers, motion designers, art directors, and account teams to bring creative work to life with precision
• Communicate clearly with project managers regarding project timelines, priorities, and any technical flags
• Contribute to improving internal finalization workflows for both static and animation pipelines

Requirements

• Experience & Education
• 3 years of proven experience as a Digital Finalizer, Production Artist, or similar role - ideally within an advertising agency or communications environment
• Demonstrated experience finalizing both animation and static assets for live campaigns
• Bachelor's degree or diploma in Graphic Design, Visual Communication, Motion Design, or a related field
• Technical Skills - Static
• Expert-level proficiency in Adobe Photoshop, Illustrator, InDesign, and Acrobat
• Strong knowledge of print production standards: bleed, crop marks, CMYK color profiles, and pre-press preparation
• Solid understanding of digital static specs across all major platforms and formats
• Technical Skills - Animation & Motion
• Proficiency in Adobe After Effects for finalizing and adapting motion content
• Experience with Adobe Premiere Pro for video finalization and delivery
• Knowledge of GIF optimization, HTML5 banners, and video export formats (MP4, MOV, etc.)
• Understanding of frame rates, codecs, aspect ratios, and platform-specific video specs
• Familiarity with Adobe Animate or Lottie/JSON files is a plus
• Additional Skills
• Experience with Arabic typography and bilingual artwork (Arabic/Engl

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