Marketing Executive

About the role

Cloud Restaurant Group runs aportfolio of F&B brands, with more launching soon. We're looking forsomeone to take ownership of the social media and community side across them -IG and TikTok, content, and actually engaging with the people following theseaccounts. You'll work closely with thestakeholders/marketing lead, who will guide overall strategy and campaigndirection - your focus is on planning the content engine, executing it well,and helping us understand what's working through research and reporting.

Responsibilities

• Content Planning & Creation
• Plan and maintain a content calendar for Instagram andTikTok, balancing community-building content with occasional reservation-drivenposts
• Shoot and edit photos and videos (Reels/TikTok-styleshort-form content) for daily posting
• Generate fresh content ideas based on what's happeningin the cafe, seasonal moments, and trends
• Write captions and copy in a warm, conversational toneconsistent with our brand voice
• Analyse performance and fine-tune the content type andpillar
• Campaign Execution
• Execute marketing campaigns based on briefs anddirection from the marketing lead - timelines, content rollout, coordinationacross channels
• Track campaign performance and flag what's working (ornot) as it happens
• KOL & Creator Coordination
• Manage outreach, scheduling, and on-site hosting forKOLs and content creators visiting the cafe
• Be the point of contact during their visit - briefingthem, ensuring a smooth experience, and following up on content
• Trends & Market Research
• Stay on top of social media trends (formats, audio,challenges) and bring relevant ones to the team
• Conduct light market research - competitor activity,industry trends, customer sentiment - and compile findings into simple reportswith your observations

Requirements

• 1-2 years of experience in marketing, social media, orcontent creation (F&B/lifestyle experience is a plus)
• A self-starter who can take initiative and manageday-to-day content output with minimal supervision
• Comfortable shooting and editing photo/video contentfor social platforms (CapCut, Premiere, Photoshop, Canva)
• Strong understanding of IG and TikTok - how contentperforms, what formats work, and why
• Good written communication - able to write in afriendly, natural tone
• Organised and able to coordinate with multiple people(creators, vendors, internal team) at once
• Experience running or supporting paid social ads(Meta/TikTok Ads Manager)
• Existing network of food/lifestyle content creators inSingapore
• Basic graphic design skills (Canva or similar)

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