Sr. Experience Designer, Interactive Experiences

About the role

The Experience Designer crafts the connective tissue between the customer and Apple's products across its digital ecosystem. Working closely with creative and technical partners, they define journeys, interactions, and design systems that bring clarity and delight to every touchpoint. They have equal parts strategic curiosity and craft excellence, to make the complex feel simple.

Responsibilities

• Define and lead Strategy and UX from concept through delivery, aligning business goals, customer needs, and design direction.
• Present strategies, concepts, and design rationale clearly to partners and leadership.
• Create clear and compelling UX documentation, including user flows, sitemaps, wireframes, and interactive prototypes.
• Leverage analytics, user testing, and customer insights to inform, validate and refine design decisions.
• Collaborate closely with writers, designers, developers, and producers to develop clear and effective UX solutions.
• Guide the user experience direction for a broad audience, advocating for user needs throughout the project lifecycle.
• Iterate on designs rapidly based on feedback, research, and evolving project needs.

Requirements

• Expertise in planning and synthesizing user research to uncover insights and opportunities, and translating them into actionable frameworks and design direction.
• Experience planning and facilitating workshops to gain alignment, uncover insights, and drive clarity across creative and business teams.
• Strong experience developing end-to-end customer journeys and defining product or platform visions.
• Deep understanding of content strategy, system design, usability, analytics, and information architecture, with the ability to connect customer insights to business goals.
• Exceptional ability to articulate complex UX concepts and design rationale clearly and persuasively to stakeholders at all levels.
• Meticulous attention to detail and the ability to produce highly refined and annotated wireframes, prototypes, and user flows.
• At least 7 years of experience in digital product, service, experience design or a similar field.
• Demonstrated strength in both experience strategy and design execution, supported by a portfolio of thoughtful, high-impact work.
• Bachelor's degree.
• Pay & Benefits
• Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.

Additional Information

Marcom is the creatively led global team that shapes Apple's consumer-facing marketing. We ensure the flawless development and execution of world-class communications across every touchpoint. Every day, hundreds of millions of people engage with Apple through our work - discovering, learning, and connecting with products they love. We define the strategy and creative that make those interactions simple, engaging, and distinctly Apple. The Interactive Experiences group designs the end-to-end digital experience of Apple's marketing and product ecosystem - across web, app, in-store, and emerging platforms. We work across disciplines and organizations to craft experiences that connect customers meaningfully with Apple's products and services.

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