Senior Social Media Manager

About the role

Working in true collaboration with our client, we have one goal in mind: 'to be the leading agency partner for the development of stunning and effective Needs based content and digital media campaigns '. These brands are at the forefront of contemporary thinking, utilising in-depth insight for digital strategy and content advertising. They are also dedicated to sustainability and foregrounding a brand purpose, which means the work we do with them requires working creative thinking into every brief, regardless of scale. We are currently looking to hire a Senior Social Media Manager with 4+ year's experience to manage social networks for a top FMCG client. The successful candidate will have a strong background of working with digital and social agencies, and must excel in producing engaging and creative social media and digital work, across planning, strategy and media. An editorial background and creative skills such as Photoshop would be an advantage. A p assion for and inquisitive about AI and new technologies . An Understanding and knowledge of AI tools is beneficial, but ability to learn and digest benefits and features of AI tools is critical

Responsibilities

• Your key role will be to manage all content for the brand and build an engaging community on social media.
• Develops weekly/monthly social media calendar for Instagram & YouTube in line with the chosen proposition to drive relevance and BLK(brand love key) - will ensure content is shot and deployed on time and in full
• Will ensure timely execution/deployment of content across platforms - calendarizing and copy for our social content on all relevant platforms
• Will be responsible for driving reach, follower count, and engagement that drives our mind measures (movement on metrics of TOM and Spont for Digital)
• Will ensure new launch announcements and moment marketing to drive relevance
• Maintains bi-weekly and monthly trackers for all platforms to track progress on social
• Will hold responsibility of maintaining ORM for the brand on our digital
• Reaching a specific number of followers, engagement rate, reach on social
• Will ensure consistency of content churned out on social media - 30 posts in a month
• Will drive Input vs Output (ROI) on the spends on social/digital and bring in efficiencies MoM.
• Progress in mind measures on digital track (QoQ)
• Timely execution of content as per aligned calendars
• Manage content for the brand across social channels especially Instagram.
• Grow brand's follower base aggressively by creating content, mapping performance, looking through competition, engaging with the influencer community and managing the online reputation.
• Write short and long form articles
• Repurpose existing content for different uses
• Master a variety of brand voices
• Work closely with clients to create strong concepts from initial briefing through to execution
• Set tone and drive creativity, working closely with the Creative Director-Copy(CD/ Account Director) and Data Strategists to ensure creative excellence
• Maintain a high awareness of relevant trending topics and news to identify content opportunities
• Be responsible for working with internal teams to gather input and validate the content
• Ensure consistency and quality across all written content
• Present and articulate concepts to clients
• Posting and scheduling all content and keep the content and cultural calendar up to date.
• Helping to plan the content calendars.
• Helping to develop copy to support our visual content.
• Participating in creative brainstorms alongside the Creative Director and Strategist.
• Having a great understanding of social channels and trends
• Staying up to date with updates and changes across the social platforms and communicating these to team members.
• What you need to be great in this role:
• 4+ years strong experience writing for digital. Must be comfortable creating content and bring a fresh perspective to connec

Additional Information

Established in 2004, OLIVER is the world's first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences. As a part of The Brandtech Group , we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results. Role: Senior Social Media Manager Location: Mumbai, India

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