Brand Partnerships Executive, CAA Creators

About the role

Creative Artists Agency (CAA) is the leading entertainment and sports agency, with global expertise in filmed and live entertainment, digital media, publishing, sponsorship sales and endorsements, licensing, media finance, consumer investing, fashion, trademark licensing, and philanthropy. Distinguished by its culture of collaboration and exceptional client service, CAA's diverse workforce identifies, innovates, and amplifies opportunities for the people and organizations that shape culture and inspire the world. The trailblazer of the agency business, CAA was the first to build a sports business, create an investment bank, launch a venture fund, found technology start-up companies, establish a philanthropic arm, build a business in China, and form a brand marketing services division, among other innovations. We are seeking a Brand Partnerships Executive to secure sponsorship and partnership opportunities on behalf of CAA Creators client roster. This role will oversee talent partnership deals from ideation to execution, negotiate deal points, and manage the relationship between our clients and prospective and/or existing partners. The ideal candidate will bring to each project a unique blend of digital endemic and general entertainment knowledge, vast experience in the brand and talent landscape, proven sales record and existing relationships within the brand and advertising ecosystem. Experience working with content creators and selling digital video-centric media assets is a must. Previous experience driving new business via brand and agencies across the digital media buying marketplace is a plus.

Responsibilities

• Confidence in prospecting new brand partners, managing existing relationships, and closing complex, creative deals.
• Partner with Creator talent agents and executives to ideate on behalf of clients, to increase overall revenue growth and marketplace coverage.
• Utilize strong prospecting skills to connect with brands and build brand solutions and product offerings that include Talent, Distribution, Data, Promotion/Marketing, and ROI/Measurement.
• Collaborate with wider team on positioning, proactive sales, development of pitch materials and partnership activations.
• Understand the client roster and product offering to help build incremental revenue streams.
• Empower, keep teams on track, and participate in professional development of staff.
• Support all integrated marketing and media (sponsorship) planning needs.

Requirements

• 7 + years of proven sales experience within a brand and/or agency environment in digital media, content, entertainment and/or culture, with a focus on talent partnerships
• Fluent in creator economy marketplace
• Proficient experience selling talent and content programs with a focus on gaming and fandom culture
• Track record of sales experience within the gaming and fandom ecosystem
• Ability to effectively operate in fast-paced, growing and evolving environment and multi-task and prioritize workflows efficiently
• Understanding of distribution across branded entertainment campaigns
• Exceptional communicator
• Written and oral presentation expertise
• Willingness/ability to travel domestically and internationally
• Experience working with CRM software (ideally, Salesforce)
• Proficient in relevant presentation software - PowerPoint and Keynote
• Understanding of integrated digital media plans
• Location
• This role will be based in our New York or Los Angeles office.

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