Vice President, Retail Sales

Responsibilities

• Guide and develop the Retail Sales team managing major retail partnerships across the Americas
• Align customer strategies with internal teams including Product, Brand, Channel Marketing, NPD, Supply Chain, and Finance
• Serve as a trusted partner to key accounts, building executive-level relationships and driving account performance
• Build and execute annual account plans and go-to-market strategies that deliver growth
• Develop Sales Incentive Programs that reward and motivate teams to meet/beat plans.
• Monitor key performance metrics such as forecast accuracy, shelf presence, product launches, and margin improvement
• Guide promotional planning and product placement strategies tailored to retail partners
• Foster an inclusive, collaborative team culture and drive internal alignment across functions
• Champion customer insights within the business to influence product development and innovation
• Stay ahead of market trends and competitive dynamics to inform strategic direction
• Assess organizational structure and talent needs to support long-term channel growth
• Coach, mentor, and develop team members, ensuring alignment with strategic goals
• Bachelor's degree in Business or a related field
• 15+ years of progressive sales experience within retail consumer goods, durables, or related industries
• 5+ years experience managing national retail accounts and multi-level teams
• Proven success developing account strategies and managing executive customer relationships
• Strong communicator with executive presence and the ability to influence across all levels
• Demonstrated ability to build and lead inclusive, high-performing teams
• Skilled in analyzing performance data and turning insights into action
• Experience aligning structure and talent with long-term business needs
• Willing and able to travel ~50% domestically and internationally

Requirements

• MBA or advanced degree.
• Previous management experience with The Home Depot, Lowe's, Menard's and Club Accounts
• Bilingual or multilingual (Spanish or Portuguese)
• Experience guiding and managing global teams
• Familiarity with product lifecycle management, NPD, or commercial launches

Benefits

Additional Information

As Vice President, Retail Sales within our Security Business Unit, you will manage key retail partnerships across the United States, Canada, and Latin America, reporting to our General Manager - B2C. You will manage a team of national account sales leaders, guiding and mentoring them in building strong customer relationships, executing strategic account plans, and aligning with broader business goals. You will be a collaborative leader who brings influence, inclusion, and insight to every interaction with proven success in sales and account management, especially with large national retailers and big box partners. You will manage with a servant leadership style, strong interpersonal skills, and the ability to work effectively across functions to support both customer and company success. You will also play a key role in coaching and developing your team to grow their impact and capabilities. We value leaders who Think Fast by using insight and data to make thoughtful, timely decisions; Work It Together by building strong relationships and collaborating across functions to meet shared goals; and Make the Hard Call by balancing clarity, care, and courage when making business-critical decisions. POSITION LOCATION: This position is eligible for a hybrid schedule based out of Deerfield, IL; Smyrna, GA; or Mooresville, NC. This position will also require significant travel, up to 50%, including both domestic and international travel.

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