Assistant Store Leader

About the role

As an Assistant Store Leader at Dyson, you are the visible ambassador of our pioneering brand. You lead and develop your team through hands-on management, active coaching, and a focus on relentless improvement. You drive the creation of exceptional customer experiences, build loyal customer relationships, and never stop raising the bar-always pushing ahead, always innovating. You're accountable for identifying business opportunities, achieving your store's goals, and ensuring every part of the operation runs to Dyson's uncompromising standards.

Responsibilities

• Entrepreneurship & Drive
• Find and act on new opportunities to increase sales and profits and seek ways to improve customer experience and
• satisfaction
• Propose, test and implement new services or operational improvements.
• Take full responsibility for store performance and standards-treat the store as your own.
• Proactively feedback and share recommendations to management (stock, services)
• Customer Experience & Brand Standards
• Maintain and uphold Dyson's high standards for customer experience, visual merchandising, and store environment.
• Address customer escalations and ensure resolution in line with brand values.
• Partner with your team to create personalized, meaningful interactions that turn customers into brand advocates.
• Lead the execution of the Retail Activations calendar, working closely with the implementation teams at both a market and global level.
• Leadership, Talent & Team Development
• Recruit, coach, and develop managers and future store leaders.
• Set team and individual targets, monitor performance, and provide ongoing feedback.
• Lead by example, creating a positive, motivated, and collaborative team culture.
• Participate in floor leadership - interact with customers and team daily, demonstrating what perfect experience and
• execution looks like.
• Business Performance & Strategy Execution
• Drive performance metrics in your store (profit, volume, conversion rate, NPS, average purchase value, attrition,
• etc.) and ensure sustainable growth
• Monitor key results, identify trends, and take corrective action or make recommendations.
• Execute operational and merchandising strategies aligned with local HQ.
• Plan for store readiness during peak trading periods
• Operations, Compliance & Asset Protection
• Uphold Dyson's policies, procedures, and standards for operations, security, cash handling, health & safety and
• loss prevention.
• Protect company assets, including confidential customer, team, and business information.
• Support store opening, closing, inventory accuracy, and maintenance tasks.
• Manage escalations and resolve problems affecting operations or team performance.
• About you:
• Solid retail management experience in high-performance, customer-facing environments in relevant format.
• Proactive and resourceful, energetic and outcome-focused, always taking initiatives.
• Strong communication, interpersonal, and decision-making skills.
• Ability to work a schedule that may include weekends, and holidays, based on retail needs.
• Proficiency in English and, where relevant, the local language.
• Proven record for exceeding sales targets and achieving operational excellence.
• Ability to manage ambiguity and make sound judgments under pressure.
• Strong integrity, emotional intelligence, and ability to build trust.

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