Associate Director / Director of Marketing and Communications

Responsibilities

• Develop and implement the marketing and communications strategy, including demand generation campaigns, advertising, branding, communications, and public relations.
• Ensure alignment with regional and cluster business goals and objectives.
• Work closely with departments such as sales, food & beverage, meetings & events and wellness to ensure marketing and communication efforts align with overall business goals.
• Collaborate with global, regional, and peer marketing and communications teams to achieve common goals and drive the marketing function globally.
• Leverage the full marketing mix, including digital, ecommerce and communication tools, to drive demand across the marketing funnel.
• Meet marketing contribution targets and maximize return on investment.
• Build and maintain the hotel's brand and reputation.
• Manage the marketing and communications budget, ensuring cost-efficient efforts and tracking to planned ROI targets.
• Measure and analyze the campaign success, evaluate, and optimize performance using relevant metrics.
• Stay up to date with the latest marketing trends and technologies.
• Incorporate new trends and technologies into marketing strategy planning and execution.
• Provide support for local internal communications in partnership with cross-functional teams.
• Plan, coordinate, and execute events to promote the hotel.
• Work with external partners and vendors to ensure successful event outcomes.
• Develop compelling content for various marketing channels, including social media, website, email campaigns, and press releases.
• Ensure content aligns with the brand voice and engages the target audience.
• Manage communication during crises to protect the brand reputation.
• Build and maintain relationships with key stakeholders, including media, influencers, and industry partners.
• Qualification:
• Degree in marketing, communications, business management or equivalent experience
• 5 years of experience in marketing and communications, preferably in the hospitality industry or related field.
• Comprehensive knowledge of marketing, communications, public relations, digital marketing, content marketing and brand management.
• Proven track record in developing and executing successful marketing campaigns.
• Familiar and experienced in executing digital marketing campaigns on global / local channels.
• Excellent communication, collaboration, and leadership skills.
• Up-to-date with the latest marketing trends and technologies.
• Competencies
• Strong leadership, interpersonal and training skills
• Good communication and customer contact skills
• Service oriented with an eye for details
• Ability to work well in stressful & high-pressure situations
• A team player & builder
• A motivator & self-starter
• Well-presented and professionally groomed at all times

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