Product Marketing Lead

About the role

Own the strategy that connects our product to the market. Zeno builds agentic AI software for legal professionals. We're scaling across Benelux and into new markets and we need a Product Marketing Lead who can make sure every team is working from the same, accurate picture of who we serve, why we win and what we should build next. This role sits at the boundary between product and go-to-market. On the product side, you feed customer insights, market signals and adoption data into roadmap decisions. On the GTM side, you ensure that positioning, messaging, pricing and enablement are coherent across Sales, Marketing, CS and RevOps. You are not a support function for other teams: you set the strategic direction they all work from. This is a senior individual contributor role with broad ownership and high autonomy. You will work with AI tools, freelancers and agencies to extend your output without the overhead of managing a large team.

Responsibilities

• ICP definition and segmentation: who we serve, what drives them to buy and what signals matter most
• Positioning and messaging across website narrative, sales materials and product touchpoints
• Pricing and packaging strategy, including sensitivity analysis and ongoing iteration with Sales and CS
• Product and feature launches: planning, cross-team alignment, assets and post-launch adoption tracking
• Sales enablement: pitch narratives, battlecards, objection handling and competitive positioning
• Customer and market research programs: structured interviews, win/loss analysis and competitive reviews
• Product adoption strategy across the full customer lifecycle, from activation through expansion
• Market entry and regional expansion planning
• What You'll Do Day-to-Day
• Run regular customer and prospect interviews; synthesize findings into positioning and product input
• Write, test and iterate core messaging: value propositions, website copy and sales narratives
• Run structured win/loss reviews and maintain a live competitive analysis
• Build and manage launch plans: define the narrative, produce the assets and align the teams
• Work with Product to define activation milestones and identify adoption friction across the customer journey
• Translate product usage data and customer feedback into clear input for the roadmap
• Use AI to accelerate research synthesis, generate and test messaging variants and automate documentation tasks
• What You Bring
• 5+ years in product marketing in B2B SaaS, with a track record of owning positioning and launches
• Experience with ICP and customer research frameworks (e.g. SPICED, Jobs-to-be-Done, or similar)
• Strong written communication: you make complex ideas simple and compelling without losing accuracy
• Commercial instinct: you understand what moves win rates, adoption and expansion metrics
• Experience working closely with Product, Sales, CS and RevOps teams
• Active user of AI tools for research, drafting and analysis, not just aware of them
• You act on incomplete information and iterate, rather than waiting for perfect data
• What Success Looks Like After 6-12 Months
• A clear, differentiated positioning framework is in place and adopted across Sales, Marketing and Product
• Pricing and packaging strategy is defined, validated and actively informing deals
• At least two product launches completed with measurable adoption and pipeline impact
• Win rate has improved, with documented loss patterns and counter-messaging in use by Sales
• Product team has a reliable input loop from PMM for roadmap decisions
• How We'll Measure Success
• Win rate: improvement in competitive win rate and documented loss reasons
• Launch impact: feature adoption rate and pipeline contribution post-launch
• Sales confidence: enablement effectiveness score from Sales and CS
• ICP conversion: conversion rate improvements tied to messaging and positioning changes
• Adoption depth: product usage across the customer lifecycle, from activation to expansion.
• The ride from startup to scale-up
• Things will break, prioritie

Additional Information

We're building a world-class team to redefine knowledge work with AI Zeno is a legal AI startup building a platform that helps lawyers research, review, and draft documents with real legal reasoning - not just text prediction . We're developing technology that can: Search and retrieve statutes, case law, and commentary with high precision. Reason step-by-step , applying legal tests and weighing precedents. Explain every answer transparently , so lawyers can trace conclusions back to the exact sources. Where most tools automate surface-level tasks, we're focused on replicating the way lawyers actually think through legal problems, making depth and trust the foundation of everything we build. You're joining an early-stage startup that is already working with leading firms. Backed with €3M in seed funding , we're now scaling a team of engineers and thinkers who want to solve real problems, drive innovation, and create lasting change in the legal sector.

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