Marketing Manager

About the role

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally. Fanatics Collectibles is a new company operating at the intersection of collectibles, culture, and technology. Backed by world-class investors, operators, and sports & entertainment partners, we are building the global leader in next-generation collectibles. As part of the broader Fanatics ecosystem, we leverage a digital sports platform that spans over 900 sports properties and engages more than 81 million fans. Together, we are reimagining every part of the collectibles experience for fans, partners, and creators. Role Summary Fanatics Collectibles is building a dedicated marketing team in Japan to support the growth of Topps trading card products across sports and entertainment. As one of our first marketing hires in Japan, you will play a foundational role in shaping how we go to market - owning campaign strategy and execution across a diverse portfolio of sports and entertainment properties, including baseball, football, soccer, and entertainment IPs. Reporting to the Director of Marketing (Japan), you will own the full campaign lifecycle - from brief to post-campaign review - while also managing product launch marketing and day-to-day social and agency operations. This role is equal parts strategist and executor, suited for someone who can move between building a GTM plan and getting things done.

Responsibilities

• Campaign Strategy & Execution
• Own the Go-to-Market (GTM) plan for product launches - developing campaign briefs, defining channel strategy, setting timelines, and managing end-to-end execution.
• Develop campaign briefs for assigned product launches, adapting from global frameworks and toolkits where applicable, and leading locally-originated briefs for Japan-specific products.
• Lead brand campaigns assigned within your scope - owning the brief, agency direction, and creative timeline from kickoff to delivery.
• Manage day-to-day agency relationships: briefing, reviewing creative, providing direction, and ensuring on-time, on-budget delivery.
• Social & Digital
• Own campaign social content planning and execution across Japan social channels.
• Manage product launch social - announcements, release news, and community interactions - as part of the product-to-market workflow.
• Events & PR
• Plan and execute marketing events and PR activations tied to product launches and brand campaigns.
• Manage logistics, timelines, and partner coordination for events and activations.
• License Partner Coordination
• Coordinate Japan-specific marketing activities with license partners - including co-branded campaigns and approval processes.
• Serve as a day-to-day point of contact with license partners' Japan local offices (e.g., MLB Tokyo office, NBA Japan) - managing local communication and ensuring Japan market needs are represented.
• Cross-Functional & Planning
• Coordinate with local and global cross-functional teams to align campaign timing, channel activation, and go-to-market execution.
• Support annual marketing planning and budget management for assigned properties.
• Track campaign KPIs and prepare post-campaign reviews with actionable recommendations.

Requirements

• 6+ years of marketing experience in brand, campaign, or product marketing - within sports, entertainment, media, or consumer goods.
• Proven track record managing external agencies and delivering campaigns on time and on budget.
• Experience working within or closely alongside a global marketing organization - comfortable with cross-functional and regional stakeholder dynamics.
• Familiarity with Japan market media, digital platforms, and consumer behavior.
• Skills & Attributes
• Strong written and verbal communication in both Japanese and English.
• Structured thinker who can build a clear GTM plan and com

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