Strategy Associate - AI

About the role

About Lokal: In 2018, we began with a WhatsApp group with a simple hypothesis: people in tier-2/3 towns weren't really using the internet meaningfully yet. We believed that if we started with local content in their own language, they'd come back every day; once there was a habit and trust, that same space could naturally grow into classifieds and, eventually, something they used for almost everything online. This spark became Lokal. Our first instinct was to put everything in one place & one app - local updates, classifieds, jobs, matrimony and more. It worked, till it stopped working. Users gave us the insight - when one use case outweighs the others, everything else seems like noise. We listened. Like how Craigslist quietly seeded a generation of focused companies & marketplaces, we began unbundling and verticalising. Today, Lokal is a house of focused apps, many products, one mission: to connect Tier-2/3+ India to the Knowledge, opportunities, tools and experts they've always deserved. We now operate dozens of live apps across categories like: Edutainment & Skill Learning - practical skills and learning in regional languages (GyanTV) Matrimonial Matchmaking - hyperlocal, compatibility-first partner search (Lokal Matrimony) Agri Consulting - farmer-first advisory in local languages (AgriLokal) Local Jobs - blue- and grey-collar opportunities close to home (Lokal Jobs, Sahi Jobs) Social & Community - Place to find & post social updates (Lokal app) Emotional Well-being & Peer Support - safe spaces to talk and feel heard (Dostt & Eaze) Astrology & Guidance - instant access to trusted Astrologers via chat and voice (AstroLokal) Advisory Services - early bets in legal help, financial guidance, career counselling, and more Under the hood, Lokal is a discovery and access platform : local-language internet + deep Bharat insight+ AI. When someone opens a product we've built, they don't wade through clutter; they get a straight line to what they came for. This is the story new teammates walk into: a company that started as a whatsapp group, became a family of focused apps, and kept one belief at the centre - access changes lives . We ship fast. We learn fast. We build for Bharat. We are backed by leading global and domestic investors including Y Combinator, Sony, Global Brain, India Quotient, and 3one4 Capital Role Overview: Dostt is a fast-growing social audio/video calling platform where listeners earn money by taking calls from users. The Strategy Associate is a high-leverage, builder-first role sitting at the intersection of product, growth, and data. This person will run continuous experiments using Claude Code and modern AI-native tools to drive measurable improvements in retention, engagement, and revenue - shipping fast, learning faster, and compounding impact across the platform. This is not a traditional analyst or PM role. We are looking for someone who thinks in first principles, acts with ownership, and builds with AI-native tools. If you have strong business instincts, love tinkering with data, and are hungry to make things happen, this role is for you. Responsibilities: Design, build, and ship product experiments end-to-end using Claude Code - from ideation to data readout Run structured A/B tests on retention levers, monetisation mechanics, and engagement loops Generate a high volume of experiment hypotheses grounded in data, user behaviour, and platform mechanics Own the full experiment lifecycle: hypothesis → instrumentation → analysis → recommendation → iteration Track and own core platform metrics: ARPU, AOV, LTV, LTV:CAC, D1/D7/D30 retention, repeat call rate, and revenue per cohort Build BigQuery SQL queries and dashboards to surface actionable insights across user and listener funnels Identify metric inflection points and translate them into clear experiment briefs or product recommendations Support revenue analysis, cohort breakdowns, and platform health reporting on a regular cadence Take ambiguous, large-scope business problems and break them into crisp, testable sub-problems Work across business, product, and engineering to drive execution without waiting for perfect information Build lightweight internal tools, automations, and dashboards using Claude Code, N8N, and Google Sheets Maintain a strong bias for action - ship MVPs, learn from real data, and iterate rapidly Build and maintain N8N automation workflows for repetitive operational and growth tasks Use Google Sheets automation (Apps Script / formulas) to create self-serve reporting tools for the team Proactively explore and adopt new AI-native tools - Claude Code, LLM APIs, and emerging no-code/low-code stacks What We're Looking For: Strong SQL & BigQuery skills - comfortable writing complex queries, joins, window functions, and cohort analyses from scratch Business metrics fluency - you know what ARPU, LTV, CAC, AOV, and retention curves mean and how to move them Experimentation experience - prior work on A/B tests, retention exper

Your Match

How well this role fits your profile.

Company Intel

What employees say

Worked at Lokal App? Share your experience