Paid Media Supervisor

About the role

Who We Are RYNO Strategic Solutions is an innovative, full-service digital marketing company with 200+ RYNOs offering exceptional internet marketing services since 2008. We stay ahead of our competition with top-notch proprietary strategies, tracking, and reporting. Due to our total transparency, our customers always know exactly what they receive through their marketing efforts with us. We are dedicated to helping Home Service companies find their customers online by utilizing the most cost-effective desktop and mobile strategies. Our Mission We Exist to Grow Your Business...PERIOD. Our Values We prioritize INTEGRITY and transparency in every interaction, building trust and delivering lasting value. We aim for EXCELLENCE in everything we do, ensuring exceptional outcomes for clients and continuous growth for our team. We take ACCOUNTABILIT Y for our successes and failures, fostering a culture of trust and collaboration to deliver impactful results. We think differently, pursue INNOVATION relentlessly, and embrace every challenge as an opportunity for growth. OBJECTIVITY drives our decision-making because data-backed solutions plus industry expertise wins every time. Summary of Position As a Paid Media Supervisor , you will lead the strategy, execution, optimization, and performance analysis of multi-channel paid media campaigns across a variety of digital advertising platforms. This role is responsible for driving measurable business outcomes through data-driven decision-making, competitive analysis, budget management, and continuous campaign optimization. Serving as a trusted advisor to clients, you will present performance insights and strategic recommendations to key stakeholders, including C-suite executives and private equity partners, while ensuring campaigns consistently exceed client goals and expectations. The ideal candidate is a strategic thinker and hands-on practitioner with a passion for analytics, emerging technologies, AI-driven marketing innovations, and delivering exceptional client results. In addition to managing client success, you will provide leadership and mentorship to the Paid Media team by serving as a role model, subject matter expert, and people leader. Reporting to the Director of Paid Media, you will help drive the department's growth and evolution through training, coaching, process improvement, and cross-functional collaboration. This position requires strong communication, leadership, and problem-solving skills, a commitment to continuous improvement, and the ability to travel quarterly for on-site client business reviews, executive presentations, and strategic planning sessions. Position Responsibilities Campaign Strategy & Management Develop, manage, and optimize paid media campaigns across multiple advertising platforms (Google, Bing, Meta, Local Service Ads (LSA), OTT, Yelp, & Email Marketing) ensuring alignment with client objectives and Key Performance Indicators (KPIs) Monitor campaign delivery, pacing, and budget utilization to ensure efficient spend and achievement of performance goals Conduct competitive analysis and market research to identify growth opportunities and develop strategies that strengthen clients' market position Recommend and support landing page optimization initiatives to improve user experience, conversion rates, and overall campaign performance Stay current on industry trends, platform updates, emerging technologies, and best practices to continuously enhance paid media strategy and execution Performance Analysis & Client Leadership Analyze campaign performance data and deliver actionable insights, strategic recommendations, and performance improvement plans to clients and internal stakeholders Identify optimization opportunities through ongoing analysis and implement data-driven strategies to maximize campaign effectiveness and ROI Communicate campaign performance, trends, and optimization initiatives clearly and effectively to internal teams, C-Suite executives, and private equity stakeholders Serve as a trusted strategic advisor to clients, providing thought leadership and consultative guidance on paid media and digital marketing initiatives Travel quarterly to participate in client-facing business reviews, presenting performance results, strategic recommendations, and growth opportunities to executive stakeholders Team Leadership & Operational Excellence Mentor and develop junior team members through ongoing guidance, training, and support to foster professional growth and skill development Lead the creation and delivery of Paid Media team training programs, including onboarding initiatives, educational resources, and best-practice documentation Serve as a subject matter expert across paid media platforms, sharing knowledge and fostering continuous learning within the team Support the continued growth and success of the Paid Media team by ensuring team members are equipped with the knowledge, tools, and resources needed to excel Collaborat

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