VP, Solutions Product Marketing

About the role

Automation Anywhere is the leader in Agentic Process Automation (APA), transforming how work gets done with AI-powered automation. Its APA system, built on the industry's first Process Reasoning Engine (PRE) and specialized AI agents, combines process discovery, RPA, end-to-end orchestration, document processing, and analytics-all delivered with enterprise-grade security and governance. Guided by its vision to fuel the future of work, Automation Anywhere helps organizations worldwide boost productivity, accelerate growth, and unleash human potential. Our opportunity: We're looking for a Vice President of Solutions Marketing to lead the strategy and execution of how we bring our agentic process automation solutions to market. This role sits at the intersection of product, sales, and marketing - translating the capabilities of our AI-powered automation platform into compelling narratives that resonate with C-suite buyers and decision-makers at large enterprises. You'll own the solutions marketing function end-to-end: positioning, messaging, go-to-market strategy, competitive intelligence, and sales enablement across our full portfolio of vertical and horizontal solutions. The right candidate has deep experience marketing complex enterprise software, a sharp instinct for buyer psychology, and the ability to build and lead a high-performing team. Who you'll report to: This role will report to our Chief Marketing Officer Location: Hybrid role with regular onsite work days in our San Jose, CA corporate office preferred. Other locations in major metropolitan areas within the U.S may be considered. You will make an impact by being responsible for: Solutions Positioning & Messaging Defining and owning the positioning, messaging, and value narratives for our full portfolio of agentic automation solutions - spanning vertical industries (healthcare, banking, insurance, and others) and horizontal functions (Finance, IT, HR, and beyond) Translating technical AI and automation capabilities into business-outcome-driven stories that land with line-of-business leaders, IT executives, and the C-suite Developing and maintaining a messaging architecture that scales across industries and buyer personas while staying cohesive at the platform level Go-to-Market Strategy Partnering with product management, sales, and demand generation to build and execute go-to-market plans for new solution launches, industry expansions, and major platform releases Defining target buyer personas, buying committee maps, and journey-stage messaging for each solution area Driving integrated launch plans that coordinate across content, digital, field marketing, analyst relations, and events Sales Enablement & Field Readiness Arming the enterprise sales organization with the tools they need to win: battle cards, solution briefs, ROI frameworks, demo narratives, customer proof points, and objection-handling guides Building a scalable enablement engine that keeps pace with a rapidly evolving product portfolio and competitive landscape Partnering closely with sales leadership to understand field needs and ensure marketing materials translate directly into pipeline acceleration Competitive Marketing Delivering actionable competitive insights to sales, product, and executive leadership on a regular cadence Positioning the company as a category leader in agentic automation solutions through thought leadership, analyst engagement, and strategic content Demand Generation Supporting revenue and field marketing teams with deep insights on how your customers buy, sources of influence, and the nature of buying committees including decision makers and influencers Providing revenue, field and digital teams with high content collateral, messaging and enablement Industry & Horizontal Solution Marketing Building deep expertise in our target verticals and functional areas to ensure our marketing speaks the language of each buyer's world - whether that's claims processing in insurance, revenue cycle management in healthcare, or accounts payable in finance Collaborating with industry leads and customer success to develop reference architectures, use-case libraries, and customer success stories that demonstrate measurable business impact Team Leadership Building, mentoring, and leading a team of solutions marketing managers across industry verticals and horizontal solution areas Fostering a culture of strategic thinking, cross-functional collaboration, and relentless focus on the buyer Establishing clear KPIs for the solutions marketing function and report on impact to the executive team You will be a great fit if you have: Bachelor's degree in marketing, business, or a related field; MBA preferred 15+ years in B2B enterprise marketing, with at least 5+ years in solutions marketing, product marketing, or a closely related function in a high-growth SaaS environment 5+ years of people management experience including exceptional ability to build, inspire

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