Director, Growth Marketing

Responsibilities

• Pipeline generation and growth strategy design
• Own the strategy and execution for marketing-sourced pipeline
• Set targets, forecast performance, and recommend budget allocation across channels and programs
• Build the near-term growth engine while helping shape the longer-term GTM operating model
• Identify the highest-leverage opportunities across channels, content, conversion paths, reporting, and sales alignment
• Move JamLoop from a set of growth activities toward a more connected, scalable system for demand generation and pipeline creation
• Paid media
• Own paid acquisition end-to-end across paid search, paid social, CTV, retargeting, and emerging channels
• Continuously test audiences, creative, offers, and landing page experiences to improve CAC and conversion rates
• Optimize channel mix and budget allocation based on pipeline performance, not just CPL
• Campaigns and conversion-focused content
• Build and execute multi-channel campaigns that drive qualified demand
• Develop conversion-focused campaign content, offers, and messaging that turn traffic into pipeline
• Own the campaign calendar from concept to launch to optimization
• Partner with Product Marketing and other marketing leaders on launches, narratives, and strategic initiatives
• Account-based marketing (ABM)
• Design and run ABM programs for high-value accounts, verticals, and segments
• Develop targeting strategy, signal-based triggers, and personalized outreach paths
• Build multi-touch programs that convert engagement into pipeline
• SEO, AEO, and AI discovery
• Drive organic growth through technical SEO, structured content, and evolving discovery behavior
• Optimize for AI-driven discovery across tools and platforms such as ChatGPT and Perplexity
• Build high-intent, conversion-oriented content and site pathways that capture and convert demand
• Landing page

Additional Information

About JamLoop JamLoop is building the next generation of performance-driven advertising for the streaming TV era. We help brands and agencies turn CTV into a measurable, accountable growth channel, connecting advertising directly to real business outcomes, both online and offline. Our platform combines proprietary bidding, premium direct inventory, and advanced audience targeting to run high-performance CTV campaigns with precision. With real-time optimization and unified online and offline attribution, marketers can measure and improve performance continuously, not just after the campaign ends. We believe streaming TV advertising should do more than build awareness. It should drive business growth. JamLoop is growing quickly. In the past year, the company has increased revenue by 35% year over year, increased average revenue per customer by 48%, expanded into new formats including display, audio, and pause ads, and launched a national white-label partnership with DIRECTV. The company has also been recognized by Deloitte's Fast 500, AdExchanger Power Players, and the Stevie Awards for Tech Excellence. We are a lean, high-expectation team. The opportunity here is real: help JamLoop show up more consistently, more visibly, and more effectively across events, social channels, and email communications. Role Overview JamLoop is hiring a Director, Growth Marketing to to own the company's pipeline generation engine while helping shape how JamLoop creates and captures market demand over time. This role starts with direct ownership of pipeline-focused growth across paid search, paid social, CTV promotion, SEO/AEO, account-based marketing, landing pages, conversion optimization, and campaign execution. Over time, the role is expected to expand into broader growth strategy leadership as the company grows. In the near term, success comes from building the fundamentals: improving channel performance, tightening conversion paths, strengthening campaigns, creating clearer reporting, and bringing more discipline to how JamLoop drives pipeline. Over time, this leader will help design a more connected go-to-market system across demand generation, content, sales handoff, measurement, and practical automation. This is a hands-on leadership role for someone who can set strategy and execute. The right person knows how to start with what exists, prioritize the highest-impact moves first, and create leverage before complexity. How This Role Evolves This role begins as the owner of JamLoop's growth engine, but it is intentionally structured to evolve into a broader growth strategy and architecture role over time. We are not looking for someone to walk in and build a complex AI-driven machine on day one. We are looking for someone who can strengthen the fundamentals first, introduce smarter workflows and practical automation where it matters, and help JamLoop build a more scalable, data-informed, and strategically integrated go-to-market engine. The right person will be able to operate at two levels: drive near-term pipeline performance and help shape the longer-term system for how JamLoop acquires, converts, and measures demand.

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