Senior Media Buying Manager

About the role

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally. Are you ready to shape the future of sports fan engagement on a global scale? Fanatics is building a leading global digital sports platform; with the Fanatics App positioned as the front door to fandom. Our vision is to connect with sports fans across their digital journey, creating a sense of community and shared passion. We're building an integrated, personalized, and immersive experience across all Fanatics businesses, igniting the power of sports to foster connections, inspire change, and drive community. We're a team that values collaboration, creativity, and the power of sport to unite people worldwide. Role Summary We are seeking a Senior Media Buying Manager to lead execution and scaling of our paid media and performance marketing programs for the Fanatics App. This role is responsible for building a best in class acquisition engine grounded in experimentation, data and platform expertise. You will be executing in platform across paid channels, managing multi million dollar budgets, optimizing performance and driving efficient user growth. This role will focus on platform excellence & expertise across full funnel media campaigns, partnering with Growth, Analytics and Product to ensure acquisition aligns with downstream value and ecosystem profit. The ideal candidate is deeply knowledgeable across major media platforms (Meta, Google, TikTok, Snap etc.) and has previous experience running performance marketing for Apps.

Responsibilities

• Execute and optimize campaigns across paid channels (Social, Search, Affiliates, Programmatic and other emerging channels).
• Drive performance through hands on platform management, including targeting, bidding, and budget allocation.
• Own and manage multi million dollar acquisition budgets with accountability for efficiency and scale (CAC, ROI, LTV).
• Drive a culture of experimentation across acquisition channels, funnel optimization, creative strategy, and audience segmentation.
• Partner closely with Data and Analytics to develop reporting infrastructure, surface insights, and continuously refine performance KPIs to evaluate attribution models and efficiencies.
• Present acquisition performance, forecasts, and strategic insights to leadership and stakeholders. Stay on the pulse of marketing trends, emerging platforms, attribution changes, and AI/ML driven growth solutions.

Requirements

• 5 - 8+ years of experience in performance marketing
• Deep expertise in paid media platforms (Meta, Google, TikTok, DSPs, mobile ad networks)
• Proven success managing and scaling multi channel campaigns with measurable business impact
• Strong understanding of mobile attribution platforms (e.g., AppsFlyer) and measurement frameworks
• Experience with incrementality testing and attribution modeling
• Strong analytical skills with experience in data analysis and performance reporting
• Ability to work cross-functionally and influence stakeholders
• Experience in mobile apps, sports, or digital marketplaces is a plus
• For information about our benefits, please visit https://benefitsatfanatics.com/
• The salary range represents base pay only and does not include short-term or long-term incentive compensation. This salary range is specific to New York City and may not be applicable to other locations. When dete

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