Senior Director Acquisition & Performance Marketing

About the role

Autodesk is seeking a Sr. Director of Acquisition & Performance Marketing to stand up, lead and scale a wholly new enterprise function, building a world-class, data-driven customer acquisition engine that establishes acquisition as a formal enterprise capability rather than a distributed marketing tactic. This role is directly accountable for new customer ARR driven through our ecommerce store (with 100% growth in 2 years). This leader will drive predictable, efficient new customer growth through full-funnel digital marketing strategies that connect brand to demand and deliver measurable business impact. As a core member of the Worldwide Marketing extended leadership team, , you will serve as the single-threaded leader for acquisition performance , owning strategy, execution, and optimization across global digital channels. You will influence senior cross-functional decision making across Paid Media, Product Marketing, Insights & Analytics, Finance, Brand & Creative, and Digital Experience/eCommerce ensuring media, creative, offers and funnel experience work together to maximize conversion, revenue, and return on investment.

Responsibilities

• Lead Acquisition Strategy & Growth
• Balance short-term performance with long-term customer value creation
• Drive Full-Funnel Campaign Execution
• Oversee planning and execution of multi-channel acquisition programs/campaigns
• Ensure alignment across targeting, messaging, creative, and landing page experiences - tightly aligning ads, landing pages, offers and creative to audience intent and lifecycle stage
• Identify, test, and scale new channels, audiences, and growth opportunities with tailored value propositions and messaging
• Define campaign KPIs, success criteria and testing roadmaps; ensure campaigns launch on time, on budget and with measurement plans in place
• Own Performance Creative Strategy & Iteration
• Own the performance creative strategy in close partnership with the Brand & Creative team
• Translate audience insights and performance data into clear creative briefs that inform new concepts and quarterly campaign strategy updates
• Establish a high-velocity test-and-learn creative engine, continuously iterating messaging, formats, hooks, and offers to improve conversion and efficiency
• Scale winning creative concepts across channels and regions while maintaining alignment with brand standards
• Manage the performance creative agency relationship and associated investment (~$2M annual expense and 12 contingent resources)
• Build a High-Performance Marketing Engine
• Establish testing frameworks and experimentation roadmaps to continuously improve performance
• Implement scalable operating models, governance, and performance reporting across products, regions and customer segments
• Establish Operational Excellence and Performance Governance
• Operationalize winning tactics by transitioning them into scalable programs with SOPs, templates, and clear RACI
• Establish and own weekly, monthly, and quarterly acquisition operating rhythms - including performance reviews, test readouts, and strategic planning sessions
• Maintain governance around experimentation, documentation, and knowledge sharing to ensure learnings compound across the organization
• Provide framework to align campaign activities and plan entry to IMP hierarchy and reporting requirements
• Partner with Marketing Insights & Analytics and Finance to integrate acquisition forecasts, commercial inputs, and business drivers into annual planning - providing clear visibility into performance, spend, ROI, and tradeoff
• Leverage AI & Automation to Drive Efficiency
• Identify and deploy AI-driven solutions to improve team productivity, accelerate execution, and reduce operational friction
• Build and scale AI-powered workflows and agents (e.g., for research, campaign insights, creative iteration, and reporting) to increase speed and quality of output
• Reduce reliance on external agencies by insourcing capabilities through automation, tooling, and smarter workflows
• Drive a "do more with less" operating model by increasing throughput, lowering cost per output, and improving learning velocity
• Partner with Analytics, Martech, and Engineering teams to integrate AI into marketing systems, data pipelines, and decision-making processes
• Partner Across the Business
• Serve as the senior counterpart and primary acquisition leader to Sr. Directors and Directors across Paid Media, Product Marketing, Insights & Analytics, Finance, Brand & Creative, Organic & Agentic Search and Digital/eCommerc

Additional Information

Job Requisition ID # 26WD96731

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