Social & Brand Program Manager

Responsibilities

• Manage LinkedIn GTM advocacy
• Own end-to-end execution of our LinkedIn employee advocacy program for our field teams, powered by Oktopost, including platform administration, content strategy, content writing and scheduling, reporting and ongoing engagement.
• Develop and maintain a robust advocacy content calendar aligned to brand/demand campaigns, field events, and key company moments, driving meaningful amplification across LinkedIn.
• Build and manage cross-functional coordination with GTM, Field Marketing, and Campaigns teams to ensure the advocacy program stays relevant, timely, and impactful.
• Own the Wrike workstream for the advocacy program, keeping timelines, deliverables, and stakeholder visibility consistently up to date.
• Track and report on program performance and bring data-driven insights and recommendations to Marketing and GTM leadership on a regular cadence.
• Support organic LinkedIn strategy (Brand)
• Manage LinkedIn Live strategy and execution, in close partnership with Campaigns and Solutions Marketing teams; including supporting programming, run-of-show logistics, and amplification across organic and advocacy channels.
• Collaborate proactively with key stakeholders across Content, Campaigns, and Solutions Marketing, among others.
• Manage core Brand programs and activations
• Serve as the primary project manager for brand programs, including brand videos tied to campaign launches, brand campaigns, and other major brand initiatives.
• Build and maintain detailed project plans, timelines, and status trackers; manage agency and vendor relationships; drive review and approval cycles and cross-functional collaboration to execute brand campaigns strategically.
• Own budget management for brand programs.
• Coordinate activation strategies for major brand/demand 'big rock' moments, coordinating across cross-functional teams to ensure big launches land with coordinated energy, not in silos.
• Your Qualifications
• 5+ years of experience in social media, brand marketing, content marketing, or program/project management, preferably within a high-tech environment.
• Deep experience with LinkedIn in a B2B environment, including organic social strategy, content creation, and structured employee advocacy or amplification programs.
• Strong project management skills with hands-on experience in a PM tool such as Wrike, Asana, or Monday.com; ability to build and maintain project plans that others can follow.
• Experience managing agency or vendor relationships for brand creative projects, including briefing, feedback cycles, and budget oversight.
• Excellent writing, editing, and communication skills, you can write a compelling

Additional Information

At Anaplan, we are a team of innovators focused on optimizing business decision-making through our leading AI-infused scenario planning and analysis platform so our customers can outpace their competition and the market. What unites Anaplanners across teams and geographies is our collective commitment to our customers' success and to our Winning Culture. Our customers rank among the who's who in the Fortune 50. Coca-Cola, LinkedIn, Adobe, LVMH and Bayer are just a few of the 2,400+ global companies who rely on our best-in-class platform. Our Winning Culture is the engine that drives our teams of innovators. We champion diversity of thought and ideas, we behave like leaders regardless of title, we are committed to achieving ambitious goals, and we love celebrating our wins - big and small. Supported by operating principles of being strategy-led, values -based and disciplined in execution, you'll be inspired, connected, developed and rewarded here. Everything that makes you unique is welcome; join us and let's build what's next - together! We are seeking a strategic, execution-focused Social & Brand Program Manager to join our Marketing organization. This role will serve as a connector between our social media programs, brand campaigns, and the cross-functional teams that bring them to life. You will manage our LinkedIn employee advocacy program for our field teams (powered by Oktopost) and support our corporate LinkedIn presence, while also serving as the primary project manager for brand programs that require agency resources, creative execution, and tight cross-functional coordination. The ideal candidate is equally at home developing an organic social strategy, quarterbacking a complex brand project, and partnering with teams across Marketing and Go-to-Market to amplify major brand moments. This is a role for someone who leads through execution, a natural program manager with sharp social and brand instincts and a reputation for getting things done.

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