Visual Content Manager

Responsibilities

• Lead and contribute to omnichannel visual design direction to ensure accuracy, timeliness, consistency and correct brand positioning.
• Set design standards and guiding principles for modular content components and templates and serve as a resource for educating business partners on best practices.
• Work closely with internal and external business partners to design content for digital channels and ensure creative contributes to a cohesive and engaging client experience.
• Collaborate with business partners to understand design needs as well as opportunities.
• Apply best practices in usability, accessibility, responsiveness, and performance to ensure content experiences are effective across platforms, devices, and environments.
• Monitor design and template effectiveness and implement improvements.
• Recommend new tactics by leveraging analytics, industry trends and testing insights. Drive future enhancements and design updates based on findings.
• Required Qualifications
• Bachelors degree or equivalent
• 5+ years of professional experience in content design, digital design, or visual communications, with a portfolio demonstrating strong work across multiple digital channels, including email.
• Deep understanding of design systems, brand standards, accessibility principles, and responsive design best practices.
• Experience creating and managing modular templates, component libraries, and scalable design patterns using tools such as Figma, Stensul and related design platforms.
• Working knowledge of email HTML/CSS and digital production considerations to support effective collaboration with developers and content production partners.
• Ability to use analytics and performance insights to inform design decisions and continuously improve audience engagement.
• Strong collaboration, communication, and organizational skills, with the ability to thrive in a fast-paced, cross-functional environment.

Requirements

• Experience working in marketing (B2C or B2B) or a media or agency environment is a plus
• Familiarity with workflow and project management tools such as Workfront and Jira
• Experience with email testing tools (ex. Litmus, Email on Acid) is a plus
• Experience producing creative work within financial services or other highly regulated industries, or an understanding of financial services consumer mindsets.
• In-Office Collaboration
• Visa Sponsorship
• Applicants must have a valid work authorization that does not now, or in the future, require visa sponsorship for employment in the United States (e.g., H-1B, F-1 CPT, F-1 OPT, TN).
• Base Pay Salary

Benefits

Additional Information

About Our Company We're a diversified financial services leader with more than $1.5 trillion in assets under management, administration and advisement as of year-end 2024. Our team of 22,000 people across 19 countries, serves more than 3.5 million individual, small business and institutional clients. We are a longstanding leader in financial planning and advice, a global asset manager and an insurer. Our unwavering focus on our clients and strong financial foundation connects each of our unique businesses - Ameriprise Financial, Columbia Threadneedle Investments and RiverSource Insurance and Annuities. Here, we foster meaningful careers, invest in the future, and make a difference for clients, institutions and communities around the world. Job Description Ameriprise Financial is seeking a Manager of Visual Content for omnichannel marketing who will advance the strategy and execution of visual design experiences across email, banners, infographics, and editorial content. This individual will play a critical role in shaping how Ameriprise shows up in client-facing communications, translating complex ideas and business priorities into clear, compelling layouts and modular designs that are compelling, clear and on-brand. The ideal candidate thrives in a fast-paced, deadline-driven environment and brings innovative ideas while upholding brand guidelines.

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