Customer Lifecycle Marketing Manager

About the role

Established in 2004, OLIVER is the world's first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences. As a part of The Brandtech Group , we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results. Customer Lifecycle Marketing Manager - FTC We are recruiting for an experienced Customer Lifecycle Marketing Manager to join our client team, working directly within their B2C Performance team to deliver multi-channel campaigns and drive performance acquisition and customer engagement. We are looking specifically for someone with: Experience with 'in app' banner advertising and customer journeys Familiarity with Tableau or similar reporting platforms Ability to analyse key performance metrics and identify optimisation and testing opportunities Experience defining audiences and collaborating with targeting teams to reach relevant prospects Ability to prompt AI tools to create effective short form copy LOCATION We have a hybrid working experience that blends the positives of working alongside colleagues at our onsite locations, together with working from home. That means you'll work at an onsite location on fixed, 'anchor', days of the week, for a minimum of two days a week. ROLE MISSION As an experienced and expert Customer Lifecycle Marketing Manager, you'll quickly slot right into this fast-paced, deadline-driven client team, leading and delivering multi-variant marketing communications across a variety of digital marketing channels, both paid and owned. You'll have the right skills and experience to ensure you hit the ground running and add value from the off. You'll be comfortable analysing key performance metrics and identifying optimisation and testing opportunities. You'll have experience defining audiences and collaborating with targeting teams to reach relevant prospects. Ideally, you'll also be able to prompt AI tools to create effective short form copy. You'll lead the campaign delivery lifecycle - from ideation/discovery, through planning and prioritisation, to solution design and in-channel execution. You'll create and produce brilliantly effective campaigns that differentiate from their competitors through superior targeting, communication strategy, tech innovation and creative quality. THIS ROLE IS RIGHT FOR YOU IF... You're a highly collaborative self-starter who's used to juggling multiple projects in a busy environment and skilled at running projects efficiently from end to end. You'll have great communication and organisational skills, work well within a team, and have client-side experience across a range of paid and owned digital performance marketing channels including video, display, social, radio, press, email, and DOOH. Ideally, you'll have Financial Services experience (if not, in telecoms, utilities or other comparable industries) and be skilled at managing high numbers of senior stakeholders within regulated environments. You're someone who is confident, smart, enthusiastic and proactive with great communication skills, both written and verbal. You'll be a self-starter with strong and positive energy; someone who will work collaboratively with everyone who'll support them in delivering campaigns. ABOUT THE TEAM YOU WILL BE JOINING You'll work collaboratively with key stakeholders from across the UK as part of the UK Retail Banking performance marketing team. You'll be aiming to drive performance acquisition and customer engagement, executing best-in-class creative and contact strategies across a range of (mostly paid) digital and direct channels. You'll build strong working relationships with UK Digital, Product and Marketing teams, as well as various external agency partners. As part of your role, you'll be: Leading campaign delivery end-to-end - managing the campaign delivery lifecycle from ideation/discovery, through planning and prioritisation, to solution design and in-channel execution Creating brilliantly effective campaigns - developing campaigns that differentiate from their competitors through superior targeting, communication strategy, tech innovation and creative quality Working collaboratively across Marketing - partnering with the wider Marketing Centre of Excellence to ensure communications are on product message, customer focused, developed in line with brand guidelines, aligned to brand values, adhere to regulatory requirements and developed in line with relevant governance frameworks Managing budgets effectively - maximising return on investment and driving commercial performance,

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