Regional Product Marketing Manager (Entry Level) #ESY

About the role

Market Research o Conduct market research / environment scan and assess opportunities o Translate key competitor, consumer and technology trends into sound business decisions Data Analysis o Conduct quantitative and qualitative data analysis to identify significant trends o Utilise statistical tools to project and forecast impact of trends on Epson's sales and pricing numbers o Conduct impact analysis to assess ROI of marketing efforts Customer Intelligence o Demonstrate strong understanding of consumer needs and behavioural patterns (including end users and channel partners) o Conduct customer segment analysis to identify appropriate products/services for different segments Product Planning and Management o Possess in-depth knowledge of the product specifications o Define product strategy and develop product road map o Track and sustain/enhance performance of product o Manage product life cycle Pricing Strategy o Understand, compare and effectively utilise a range of pricing strategies o Develop and adapt pricing strategy based on internal and external trends Go-To-Market Strategy o Formulate appropriate market strategy for product line o Develop and implement product launch plan and timings o Maintain oversight of campaign strategy Product Marketing and Support o Develop and deliver sales and marketing tools and product documents o Supply sales with latest research and marketing information o Track success of sales promotion and marketing campaign for product New Product Launch o Fix pricing of new product with related department and Japanese Head Quarter o Prepare and deliver new product materials such as brochure, web contents and related documents o Conduct product training to all related department including all SEA sales companies Interested candidates, please email your resume to annasee@recruitexpress.com.sg Anna See Sing Yee CEI Reg R25157535 Recruit Express Pte Ltd EA License No: 99C4599 We regret that only shortlisted candidates will be contacted

Your Match

How well this role fits your profile.

Company Intel

What employees say

Worked at RECRUIT EXPRESS PTE LTD? Share your experience