Campaign Strategy and Marketing Communications Manager (Open To Remote)

Responsibilities

• Strategic Campaign Planning & Leadership (35%)
• Lead the development of campaign strategies supporting product launches, priority initiatives, and brand storytelling across paid, earned, and owned media.
• Define campaign objectives, target audiences, core messages, channel roles, and success metrics that guide execution across teams.
• Translate business priorities into scalable campaign approaches and contribute to annual and quarterly digital marketing planning.
• Own the campaign brief for priority initiatives, including campaign objective, audience, segmentation message hierarchy, channel role definition.
• Lead annual and quarterly campaign prioritization and sequencing recommendations to align with Digital Marketing efforts with business priorities and available resources
• Serve as the strategic lead for campaigns, establishing the campaign framework that paid, owned and earned media leads execute against
• Messaging, Content Strategy & Communications (25%)
• Own campaign‑level message architecture and positioning, ensuring consistent narratives across paid media, PR and earned channels, social, web, email, and field communications.
• Guide paid, earned, and owned media leads in developing aligned content and storytelling plans that support campaign goals.
• Ensure marketing communications are audience‑centric, on‑brand, and aligned with the Simpson Strong‑Tie brand voice and reputation standards.
• Develop and approve campaign messaging frameworks, including core narrative, proof points, and audience specific message guidance, to ensure consistency across paid, owned, and earned channels
• Cross‑Functional Orchestration & Channel Integration (15%)
• Direct and align paid, earned, and owned media leads to ensure unified execution, clear handoffs, and consistent campaign delivery.
• Partner with channel and business owners (Marketing, Sales, Creative, Product, IT, Internal Communications) to coordinate timelines, dependencies, and sequencing.
• Provide strategic direction and prioritization for campaign calendars, while leads maintain day-to-day editorial and promotional calendars within their functions.
• Establish campaign governance and alignment checkpoints to ensure leads execute against a shared strategy, with leads retaining responsibility for functional execution
• Budget Planning, Performance & Optimization (15%)
• Lead campaign‑level budget planning in partnership with paid, earned, and owned media leads, aligning investment to campaign goals and priorities.
• Recommend and optimize budget allocation across channels based on performance insights, while formal budget ownership remains with the Sr Manager of Digital Marketing .
• Partner with Digital Analytics and channel teams to evaluate campaign performance, identify insights, and recommend optimizations.
• Communicate performance and recommendations in clear, executive‑ready updates.
• Team Leadership & Collaboration (10%)
• Directly manage and develop paid, earned, and owned media leads, setting clear expectations, priorities, and success criteria.
• Coach team members on campaign strategy, content best practices, and performance‑driven decision making.
• Foster strong collaboration across teams and agencies, promoting shared standards and continuous improvement

Benefits

Additional Information

Simpson Strong-Tie is a leader in engineered structural connectors, software, and solutions for the building industry. We maintain a reputation as a trusted manufacturer, partner, and corporate citizen committed to our customers and employees. Our founder, Barc Simpson established 9 Principles of Business we live out as company values and have made Simpson Strong-Tie an inspiring place to work since 1956. Our team of talented people are dedicated to our shared mission: to provide solutions that help people design and build safer, stronger structures. Learn about our company culture directly from our team . YOU You want to contribute to a team that values collaboration, creativity, and strategic thinking. As the Campaign Strategy and Communications Manager, you will lead the development of integrated, multi‑channel campaign strategies that strengthen our brand, support business priorities, and engage key audiences across the construction, engineering, DIY, and building trades industries. This role is strategy‑led and channel‑agnostic , responsible for defining campaign vision, audience strategy, and message architecture across paid, owned and earned channels. You will directly manage paid, owned and earned media leads , providing strategic direction, prioritization, and alignment to ensure campaigns are cohesive, effective, and on brand. You will establish campaign frameworks, content roadmaps, cross‑channel messaging approaches, and measurement standards to ensure we deliver high‑impact, insight‑driven marketing. This role is a player‑coach , balancing hands‑on strategic work with people leadership, and partnering closely with Marketing, Digital, Creative, Product, Sales, and Communications teams.

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