Growth Product Manager (Monetization)
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Responsibilities
- Own monetization strategy and execution. You'll take full responsibility for our pricing, paywall, upsells, and retention economics. You'll set priorities, run experiments, and drive results.
- Design and run price elasticity tests, paywall variations, and offer experiments. Test pricing tiers, bundle configurations, timing of upsells-everything that affects revenue and unit economics.
- Analyze the monetization funnel: identify friction points (refunds, cancellations, low conversion), form hypotheses, and test solutions. Use Amplitude, BI dashboards, or spreadsheets to find your own insights (conversion-to-purchase, ARPU, LTV, refund rate, cancellation rate).
- Work closely with developers and designers to ship paywall changes, pricing logic updates, and upsell flows. You'll translate business ideas into product specs and move things to production.
- Think strategically about refund policy, dispute management, and how operational decisions impact both unit economics and customer trust.
- Dig into user behavior: understand which cohorts convert, which ones churn early, what correlates with long-term value. Use data and user feedback to inform strategy.
- You'll be a PM who thinks like an economist and moves like an operator.
- You may be a good fit if
- You bring a proven track record in web2app funnels for subscription-based mobile apps or experienced in in-app monetization flows
- You've run real pricing or monetization experiments-and you think about them in terms of unit economics, not just conversion bumps.
- You understand how landing page conversion, paywall design, pricing, and post-purchase retention all fit together into a cohesive system.
- You've worked in a fast, scrappy environment where you do your own analysis, ask for help when needed, and don't wait for permission.
- You're genuinely curious about business mechanics-how subscription services work, why people churn, what makes pricing work.
- You're leaving a big company because long cycles frustrated you, or you've been in a startup and loved the speed. Either way, you're hungry for ownership and impact.
- You're ambitious and want to grow into strategy and leadership roles eventually.
- How we hire
- Fill in a short form then jump on an initial exploratory call (up to 60 min)
- Meet our Hiring Manager - Head of Product Growth (60 min)
- We'll send you a take-home asking to present your best work based on our case study
- Join us for a case study session with the Hiring Manager (60 min)
- Meet of Co-founder (50 min)
- Get an offer
Requirements
- Real experience designing and testing pricing. Price elasticity tests, paywall variations, tiering strategies, upgrade funnels-you've shipped real experiments in monetization. You know how to test pricing in a constrained data environment and draw valid conclusions.
- Comfort with the math and the ambiguity. You can calculate sample sizes, understand LTV modeling (even synthetic LTV), and work when perfect statistical significance isn't possible. You're analytical but pragmatic-not a purist.
- Experience collaborating on monetization specifics. You understand payment flows, refund policies, dispute/chargeback dynamics, offer sequencing, and how to think about margins. You've navigated the messy reality of subscription economics.
- Full-funnel monetization perspective. You think about the whole journey: landing page paywall, initial purchase, upsells in-app, retention, cancellations, refunds. You're not just optimizing the first payment-you're optimizing lifetime value.
Benefits
Additional Information
TL;DR We're building products that help people live longer, healthier lives. We need a PM who thinks in unit economics first-not someone optimizing conversion rate at any cost, but someone who understands how pricing, paywalls, upsells, and refund logic affect long-term value. You'll own the entire monetization strategy end-to-end: pricing models, paywall design, upgrade funnels, cancellation logic, and everything in between. You'll work autonomously with a tight team, move fast, and think deeply about how to make our users want to stay and pay more. Disclaimer: Please note, that if you don't have direct experience in subscription-based mobile apps or you are not experienced in in-app monetization flows - we will not be able to proceed with your application.
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