Oilseeds Product Manager

Responsibilities

• Product Strategy & Product Marketing
• Support the Regional Portfolio Leader in building the regional oilseeds product strategy across EMEA/APAC, translating crop strategy, customer needs, agronomic requirements, market segmentation and competitive dynamics into clear product priorities.
• Define positioning by crop, maturity and technical segment, geography, growing environment, farming system, customer segment and end-use, with a specific focus on the best portfolio offer for out-licensing needs.
• Build strong value propositions, product stories, technical claims and competitive differentiation to support country marketing, category marketing, launch campaigns, sales tools, pricing discussions and technical documentation.
• Product Life-Cycle Management
• Lead product life-cycle recommendations from concept and advancement to launch, growth, maturity, decline and phase-out; define product roles such as launch, growth driver, stable leader, tactical, niche, replacement or phase-out candidate.
• Recommend advancement, expansion, restriction, maintenance or discontinuation based on performance, market fit, profitability, supply feasibility and strategic relevance.
• Partner with Portfolio, Demand Management, Supply Chain and Out-Licensing Marketing to manage replacement plans, portfolio simplification, production impacts, inventory, carry-over, availability and market protection.
• Product Performance & Agronomy Expertise
• Develop a deep understanding of product performance across countries, environments, farming systems, management levels, customer segments and out-licensing partner clusters.
• Use Research data, pre-commercial small plots, DEMO trials, commercial results, farmer and partner feedback, claims, agronomic observations and competitive comparisons to identify strengths, risks, best-fit environments and "do not position" situations.
• Act as regional agronomy reference for sunflower and winter oilseed rape, providing practical guidance on farming systems, crop management, adaptation, planting window, maturity fit, disease profile, stress tolerance, harvest timing and end-use requirements.
• Trials, Data Valorization & Field Evidence
• Support the design, prioritization and interpretation of regional and country trial networks with Research and Agronomy so trials generate decision-useful information for advancement, positioning, launch, licensing and life-cycle decisions.
• Transform country trial data into product insights, technical presentations, decision aids, crop guides, commercial tools and sales-enabling messages that improve farmer and partner confidence.
• Coordinate and participate in key pre-commercial small plot tours, field days, product advancement reviews, technical crop tours and customer-facing agronomy events; support digital trial and performance tools.
• Product Positioning, Concepts & Research Alignment
• Lead regional product concepts and positioning documents reflecting target geography, maturity, agronomic profile, stress tolerance, disease package, quality expectations, trait needs, end-use, management system and commercial potential.
• Partner closely with Research to align breeding priorities with market needs, agronomic requirements and future portfolio gaps; provide structured feedback from trials, commercial performance, claims, field observations and competitive benchmarks.
• Ensure successful launches through clear storytelling, technical targeting, field evidence, differentiation and practical sales arguments adapted to local market realities.
• Licensing Portfolio Strategy & Governance
• Support the Regional Licensing Leader in licensing portfolio strategy, product selection, technical fit, partner readiness and value creation through portfolio gap filling, market access, tactical defense, second-brand development, local partner leverage or life-cycle extension.
• Identify products suitable for licensing, second-brand use, local partner deployment or restricted-market positioning; validate technical fit by geography, maturity segment, agronomic environment, customer segment, competitive position and partner capability.
• Ensure licensed products have clear positioning, documentation, agronomic guidance, restrictions, brand rules and performance evidence before deployment; review performance by partner, market, ro

Additional Information

The Oilseeds Product Manager - EMEA/APAC leads product marketing, technical product positioning, product life-cycle management, performance interpretation, product concepts and portfolio optimization for sunflower and winter oilseed rape. The role also supports licensing product readiness, product selection, partner technical enablement and documentation. It connects Research output, field evidence, licensee and farmer needs, agronomic fit, competitive intelligence and commercial strategy into clear product decisions, launch plans, portfolio recommendations and practical guidance that improve sales effectiveness, partner confidence and profitable growth across EMEA/APAC.

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