Head of Growth (Patient & Community)

Responsibilities

• Own Folia's patient recruitment strategy for research programs, from awareness through enrollment to long-term engagement and retention
• Hit and report on recruitment goals: enrollment targets per study, cost per enrolled patient, time-to-enroll, and retention/engagement over the study lifecycle
• Define target patient condition segments and build repeatable, measurable acquisition funnels across community-building channels
• Tell the story of a patient-advocate brand that does right by individual users, even when it's not convenient to the business
• Partner closely with Product and Research to keep marketing promises and the user experience tightly aligned, so recruitment is honest and durable
• Build and lead the growth function over time, hiring and developing the team as we scale
• You are
• A strategic, structured thinker with a first-principles approach to problem solving
• Experienced in user acquisition, working with patient community groups, or DTC growth, with at least 5 years in marketing or patient engagement and a track record of hitting measurable acquisition and retention goals
• Comfortable owning metrics and reporting on the success of what you build
• Drawn to a fast-paced opportunity with room to run
• Unsatisfied with the status quo for people living with complex chronic conditions
• Nice to have: direct or personal experience with a complex, chronic, or rare condition

Benefits

Additional Information

Intro to Folia Measure what matters. Nell and Dan founded Folia Health because it has been simply too hard for their family members to receive personalized, data-driven healthcare that directly addresses the issues they're dealing with. People around the country and now the world, including our own team members and families, use Folia to track what they're experiencing - fatigue, symptom flares, pain - alongside what they're currently doing for treatment, and then use this information to understand the best way forward. Most Folia users also receive Data Dividends to share their data as part of our Research Programs, the business model that keeps Folia humming along. Along the journey of building Folia, we've developed and validated a new type of health data - home-reported outcomes (or HROs). HROs allow people dealing with complex conditions to digitize their vast personal health knowledge, with simple responses to a personalized set of multiple-choice questions whenever they're experiencing a change in their health. HROs are actually now a valued part of the research methods that leading life sciences companies use to understand how their therapies are impacting people in the real world. Folia ('foglia' is leaf in Italian) was named for the power of the individual contributions of people tracking their own health experiences. Each individual contributor is a leaf on the tree, performing important tasks to enable the whole (healthcare) tree to grow and become stronger - ultimately benefitting the leaf itself. (Yes we may have taken the metaphor too far...) We are: Female-founded and led by parents and family caregivers Stubbornly focused on making healthcare make sense 10 years in business Backed by top venture funds with a strong financial runway Made possible by our fast-growing user community with thousands of users in rare conditions Folia Health is looking for a positive, mission-driven leader to grow and sustain the communities of patients and family caregivers who use Folia to take more control of their health journey and receive data-driven care. At the center of this role is patient recruitment for our research programs: you'll own how we reach the right patients, enroll them into our Folia research studies, and keep them engaged over the long term. You'll pursue an effective, personal health experience for every individual, and you'll bring the experience to help a mid-stage startup build a new growth function from (nearly) scratch. You'll work side-by-side with Folia's founding team, our in-house content associate, and our product and research teams. We'd love for you to be based near Boston, where most of the team is in our downtown office on Tuesdays and Thursdays, and where we're building out in-person events to bring our community together. We welcome strong remote applicants as well.

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