Marketing Specialist

About the role

Primary Function of Position The Marketing Specialist serves as the operational backbone of the marketing team at Intuitive, managing pre-planning, execution, and post-event closure with strong attention to detail. The role ensures adherence to corporate branding guidelines across Intuitive-led and third-party collaborations. It requires a blend of strategic planning, executional excellence, and technical expertise to optimize marketing effectiveness and enhance customer experience. Additionally, the role demands strong Marketing Tools & Analytics Expertise, including working knowledge of Marketo and Salesforce to track campaign performance, manage lead lifecycles, and evaluate event ROI. This role is well-suited for an entrepreneurial, self-driven individual who thrives in a high-growth, dynamic environment. The incumbent is expected to proactively identify gaps, define and optimize marketing processes, and drive cross-functional alignment and compliance to ensure scalable and efficient execution. Essential Job Duties Wide experience in managing customer facing and corporate events with a blend of structured pre-planning, event execution and post-event analysis. Capable of managing mobile product demo truck which requires careful planning, logistics management, and customer engagement strategies to ensure a seamless and impactful experience. Proven ability in Project management, budget tracking, resource allocation and stakeholder communication. Able to understand business requirements and strategizing the utilization of marketing automation tools must bridge the gap between marketing goals and technology. Must have strong communication and interpersonal skills to collaborate effectively across teams, engage with stakeholders, and drive marketing success. This is a critical position for the organization. He/she must understand the dynamics of this function and space. Must have experience of working in an international matrix / multicultural environment. He/ She must come with a proven track record of achievements and must have played a pivotal role in creating success. Strategic mindset with hands on approach. Good team player and interpersonal skills. Achievement orientation, Relationship driven, Quality mindset, passionate, energetic, creative thinker, high on Integrity & strong value systems are mandatory traits which the incumbent should exhibit. Events (Intuitive organized and third party)- Plan, coordinate, and execute trade shows, exhibitions, and customer engagement events which includes events organized by Intuitive and third-party conferences where we plan to participate. Develop event marketing strategies, including pre-event promotions, onsite branding, and post-event follow-ups. Collaborate with internal teams and external vendors to ensure successful event execution. Track event performance, analyze ROI and share the dashboard for every event with larger group to align on the next steps. Work with marketing team on yearly plans for compiling the list of Intuitive events and third-party events with budget for every event. Responsible for set up of preparation meetings with event owner and internal/external stakeholders/agencies and proactively reach out to event owner in a continuous way and escalate issues if needed. Closely work with the compliance and finance team to follow contract and payment processes. Manage and optimize marketing automation platforms (e.g., Marketo, Salesforce, or similar) for email campaigns, lead nurturing, and analytics for the events. Marketing Tools & Analytics Expertise- Working knowledge of marketing automation and CRM platforms such as Marketo and Salesforce Ability to track and analyze campaign performance across channels Experience in lead lifecycle management and data hygiene within CRM systems Capability to measure and report event ROI, and derive actionable insights for optimization Product demo mobile trucks Management: Oversee the scheduling, logistics, and maintenance of mobile demo trucks used for customer engagement. Coordinate with sales teams to align demo routes and visits with key business priorities. Track mobile demo performance and customer feedback for continuous improvement. Collaborative working with the agency partners for smooth running and execution of mobile truck events. Safeguard the branding and cleanliness of product and mobile truck as per the standards. Preparing and publishing the quarterly plan for effective utilization and quarterly dashboard of all the events executed, number of demos conducted for each event, etc. Process Excellence & Cross-Functional Alignment Define, standardize, and continuously improve marketing processes across events and campaign planning and execution Drive cross-functional alignment and ensure adherence to defined processes across marketing, sales, finance, and compliance teams Identify operational inefficiencies and implement scalable solutions to enhance execution excellence Act as a central point o

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