Digital Analytics Sr Analyst (Hybrid)

Requirements

• 2+ years analytics experience, preferably involving digital experiences
• Proven experience working with industry technologies including Adobe Analytics, Adobe Target, RStudio/RShiny or equivalent technologies
• Experience with statistical analysis (e.g., regression, hypothesis testing)
• Understanding of Adobe Launch or similar tag management technologies. Experience with data collection schemas, translating business requirements into tagging specs and QA testing of tag changes.
• Ability to clearly articulate and explain complex analytical results and methods into clear, actionable business insights for stakeholders of varying technical background and understanding.
• Demonstrated curiosity and ability to explore data independently to uncover insights.
• Strong ethical mindset with a focus on responsible data use, unbiased analysis, and customer-centric decision making.
• Adobe Analytics proficiency
• Adobe Target proficiency
• Posit (R Studio / R Shiny) proficiency
• Tableau proficiency
• #LI-Hybrid **This position will have a hybrid working arrangement, working in-office for a minimum of 3 days a week.**
• Preferred Skills:
• The estimated base pay range for this job is:
• $72,000.00 - $134,000.00
• Pay may vary depending on job-related factors and individual experience, skills, knowledge, etc. More information on base pay and incentive pay (if applicable) can be discussed with a member of the Securian Financial Talent Acquisition team.
• Paid time off:
• We want you to take time off for what matters most to you. Our PTO program provides flexibility for associates to take meaningful time away from work to relax, recharge and spend time doing what's important to them. And Securian Financial rewards associates for their service by providing add

Benefits

Additional Information

*Securian Financial Group's internal position title for this role is Digital Analytics Sr Analyst. Position Summary: At Securian Financial, you will leverage data to drive business outcomes that align with Securian's Enterprise Analytics Strategy, Vision and Operating Principles. You'll work closely with Digital and Marketing stakeholders to translate business questions into analytical approaches, uncover insights, and influence decisions that improve digital experiences and marketing performance. Using tools like Adobe Analytics, Adobe Target, R and Tableau, you will partner with website product owners, marketing associates and business partners to deliver timely, relevant insights. You'll use data to inform decisions and priorities across our business. You'll help 'connect the dots' for our stakeholders, helping them use insights to drive website optimization and marketing strategy. You will work with website teams to design and deliver A/B testing and personalization. Responsibilities include but not limited to: Translate business questions into structured analytical approaches and hypotheses. Develop actionable insights that drive business outcomes using structured, semi-structured, and unstructured data. Communicate results to business stakeholders with a focus on connecting insights to KPIs and informing decisions. Perform exploratory analysis and visualization of large data sets to identify opportunities for optimization. Proactively identify trends, anomalies, and opportunities by exploring data beyond defined requests. Apply statistical methods to evaluate performance, measure impact, and assess confidence in results. Consult with marketing associates to inform campaign strategy, analyze results and deliver optimization recommendations. Design and implement measurement and testing strategies for a variety of stakeholders. Partner with website agile teams to deploy A/B and multivariate testing across web platforms. Analyze audience segments to deliver personalized experiences to drive conversion.

Your Match

How well this role fits your profile.

Company Intel

What employees say

Worked at hq? Share your experience