Director of Marketing Technology

Responsibilities

• Marketing Technology
• Provide strategic direction for the full martech stack (e.g., Ortto, Sprout Social, VWO, TUNE/Impact, Canto, Formstack), ensuring platforms are fully utilized and delivering measurable value
• Partner across the marketing and growth teams to understand the team's needs, evaluate and recommend tools, supporting implementation and onboarding, while designing the stack for scalability
• Ensure marketing technology integrates seamlessly with core company systems (e.g., Segment, Salesforce) to support a seamless homeowner journey, enable existing workflows, and provide consistent, reliable reporting
• Maintain vendor relationships with a focus on performance and fit rather than contract administration
• Serve as the internal expert on platform capabilities, helping marketing and growth teams get the most out of the tools they have
• Data and Governance
• Own marketing's data governance framework: event tracking accuracy, data dictionary, schema management, and BI dashboards
• Provide oversight of reporting and attribution, ensuring dashboards and campaign insights are accurate, consistent, and actionable
• Partner with Growth Marketing to evaluate and integrate external data vendors and platforms - as well as internal data sources - to support predictive modeling and incrementality analysis
• Own the strategy for third-party data integration, including DSP audience data used for both prospecting and lifecycle marketing, ensuring signals flow cleanly into the right platforms and can be activated across channels
• Manage data ingestion partnerships with agency partners, establishing clear standards for data sharing, quality, and governance
• Ensure marketing has the data infrastructure and inputs needed to support Marketing Mix Modeling (MMM), working cross-functionally to maintain the completeness and consistency of spend, conversion, and channel data
• Surface insights and trends that inform campaign optimization and strategic decision-making across marketing and growth
• AI & Innovation
• Evaluate, piloting, and scaling AI-powered tools that improve how teams create, target, measure, and optimize
• Design and implement AI-powered workflows and automations that remove friction, improve speed, and elevate output quality across marketing and growth functions
• Drive adoption of AI tools across the marketing and growth teams - serving as an educator, champion, and hands-on practitioner who helps teams build fluency with AI in their day-to-day work
• Stay ahead of the AI landscape, identifying emerging capabilities and translating them into practic

Benefits

Additional Information

Here at Hometap, we're collaborative, passionate, and always ready to roll up our sleeves to create solutions that help people get more out of homeownership - and out of life. Our first product, a home equity investment, gives homeowners the opportunity to quickly access the equity they've built in their home to pay for what's most important to them, from handling debt to finally making much-needed renovations, without taking on debt. We work hard, and have some fun along the way, too. You don't have to take our word for it: The Boston Globe and Forbes have recognized us as a great place to work, and we've been honored for our commitment to innovation in the fintech space by Inc. , HousingWire , and more! In case you need any more convincing, we also provide competitive compensation, healthcare coverage, generous PTO, a meaningful equity package, and a strong culture with plenty of opportunities for team-building and camaraderie. Interested in joining us on our mission to make homeownership less stressful and more accessible? We'd love to talk.

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