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Ad Creative Producer (iGaming / Social Casino)

External
Ruby Labs logoRuby Labs · Europe
Full-timeRemote2w ago
A/B TestingComplianceGoogle AdsMove
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About the role

Ruby Labs is a leading tech company that creates and operates innovative consumer products. We offer a diverse range of opportunities across the health, education, and entertainment industries. Our innovative teams are driving the future of consumer-led products, and we're always looking for passionate individuals to join us. Learn more about our story at: https://rubylabs.com/about-us/ We are looking for a high-performance Ad Creative Producer with experience in iGaming, online casinos, sweepstakes, or betting industries. This is not a branding-only role; it is a performance marketing role where your creatives directly impact CPA, ROAS, and revenue. You will generate scroll-stopping ad concepts, lead rapid testing cycles, collaborate daily with User Acquisition Managers, optimize creatives based on real-time data, and operate within a compliance-sensitive environment. You will report to the Ad Creative Lead and work closely with the User Acquisition team.

Responsibilities

  • Lead ideation and development of high-converting ad creatives, including casino-native angles (jackpots, wins, bonuses, urgency, competition, FOMO), gameplay ads, UGC-style videos, statics, and AI-generated creatives.
  • Ensure all creatives comply with sweepstakes regulations and ad platform policies.
  • Rapidly iterate concepts based on performance data and maintain high production velocity for Meta and Google Display campaigns.
  • Structure systematic A/B testing frameworks, identify winning patterns, and scale top-performing creatives.
  • Analyze creative-level metrics (CTR, Hook Rate, CVR, CPA, ROAS), generate hypotheses based on trends, provide structured performance insights, and continuously refine messaging and creative hooks.
  • Monitor iGaming and sweepstakes advertising trends, analyze competitor creatives and funnels, identify emerging angles in online casino advertising, and stay informed about compliance and policy updates.
  • Collaborate closely with User Acquisition Managers, designers, and content creators to execute concepts, participate in brainstorming sessions, and contribute to improving internal creative systems.

Requirements

  • 3+ years of experience in ad creative production with a proven track record of producing high-performing performance ads.
  • Experience in iGaming, online casino, sweepstakes, or betting industries, including working in compliance-sensitive or regulated advertising verticals.
  • Strong understanding of Meta and Google Ads ecosystems and deep knowledge of performance metrics such as CPA, ROAS, and LTV.
  • Experience running structured creative testing frameworks and proficiency in AI tools for creative production, including image, video, scripting, and editing.
  • Ability to analyze data and extract actionable insights to optimize creative performance.
  • Location
  • Ruby Labs operates within the CET (Central European Time) zone. Applicants from any country are welcome to apply for the position as long as they are located within approximately ± 4 hours of CET. This ensures optimal collaboration and communication during working hours.

Benefits

Discover the perks of being part of our vibrant team! We offer:Remote Work Environment: Embrace the freedom to work from anywhere, anytime, promoting a healthy work-life balance.Unlimited PTO: Enjoy unlimited paid time off to recharge and prioritize your well-being, without counting days.Paid National Holidays: Celebrate and relax on national holidays with paid time off to unwind and recharge.Company-provided MacBook: Experience seamless productivity with top-notch Apple MacBooks provided to all employees who need them.Be part of our fast-growing team and seize this excellent opportunity for personal and professional growth!Interview ProcessAfter submitting your application, we conduct a thorough review which typically takes 3 to 5 days, but may occasionally take longer due to the volume of applications received. If we see a potential fit, we proceed with the following steps:Recruiter Screening (40 minutes)iGaming Creative Task AssignmentInterview with Marketing Director (60min)Interview with Product Manager (30min)Final Interview with CEO & Co-Founder (30min)Life at Ruby LabsAt Ruby Labs, we move fast, aim high, and expect the same from our team. We're not here to play small-we're here to build, grow, and win. That means we look for people who are ambitious, driven, and reFlexible Independent Contractor Agreement: Unlock the benefits of flexibility, autonomy, and entrepreneurial opportunities. Benefit from tax advantages, networking opportunities, reduced employment obligations, and the freedom to work from anywhere. Read more about it here: https://docs.google.com/document/d/1tzxGX4Uu7Ts_HCLFXESKLnKaaBfVCPf1f9AYZPrkjJM/preview?tab=t.0

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