Sr Manager, Performance Marketing

About the role

PayPal is looking for a Sr. Mgr-level marketing leader to drive customer growth in FRITES by owning and scaling our CRM lifecycle marketing and paid media strategy . This role will lead end-to-end planning and execution across acquisition, onboarding, habituation, cross-sell, retention, and winback-working cross-functionally to turn customer insights into measurable business impact. You will shape how we grow and retain customers in France, Italy and Spain by building an integrated lifecycle and media engine that improves acquisition quality, engagement, retention, and long-term customer value .

Responsibilities

• Own the FRITES lifecycle marketing strategy across the full customer journey: acquisition → onboarding → habit formation → cross-sell → retention → winback
• Build and optimize CRM lifecycle programs across channels (e.g., email, push, in-app, landing experiences; and where applicable, other direct channels)
• Lead paid media strategy and execution in FRITES across key performance and growth channels (e.g., search, paid social, display/video, affiliates), aligned to lifecycle objectives-not siloed channel KPIs
• Lead integrated planning for Tier 1 moments (seasonal peaks and priority campaigns), ensuring CRM and paid media work together with clear messaging, audiences, and measurement
• Partner with Analytics to define and track the right KPIs (activation, repeat usage, retention, LTV, ROI), and run a strong test-and-learn agenda (incrementality, holdouts,

Requirements

• 8+ years relevant experience and a Bachelor's degree OR Any equivalent combination of education and experience.
• Additional Responsibilities & Preferred Qualifications :
• Sr. Manager, CRM Lifecycle & Paid Media - FRITES (France, Italy, Spain)

Benefits

Additional Information

The Company PayPal has been revolutionizing commerce globally for more than 25 years. Creating innovative experiences that make moving money, selling, and shopping simple, personalized, and secure, PayPal empowers consumers and businesses in approximately 200 markets to join and thrive in the global economy. We operate a global, two-sided network at scale that connects hundreds of millions of merchants and consumers. We help merchants and consumers connect, transact, and complete payments, whether they are online or in person. PayPal is more than a connection to third-party payment networks. We provide proprietary payment solutions accepted by merchants that enable the completion of payments on our platform on behalf of our customers. We offer our customers the flexibility to use their accounts to purchase and receive payments for goods and services, as well as the ability to transfer and withdraw funds. We enable consumers to exchange funds more safely with merchants using a variety of funding sources, which may include a bank account, a PayPal or Venmo account balance, PayPal and Venmo branded credit products, a credit card, a debit card, certain cryptocurrencies, or other stored value products such as gift cards, and eligible credit card rewards. Our PayPal, Venmo, and Xoom products also make it safer and simpler for friends and family to transfer funds to each other. We offer merchants an end-to-end payments solution that provides authorization and settlement capabilities, as well as instant access to funds and payouts. We also help merchants connect with their customers, process exchanges and returns, and manage risk. We enable consumers to engage in cross-border shopping and merchants to extend their global reach while reducing the complexity and friction involved in enabling cross-border trade. Our beliefs are the foundation for how we conduct business every day. We live each day guided by our core values of Inclusion, Innovation, Collaboration, and Wellness. Together, our values ensure that we work together as one global team with our customers at the center of everything we do - and they push us to ensure we take care of ourselves, each other, and our communities. Job Summary: This job leads complex projects requiring an understanding of current business trends. They collaborate with teams to resolve marketing challenges, analyze data for process improvements, and develop best practices for performance marketing initiatives while mentoring team members in strategy development. Job Description: Essential Responsibilities: Develop and implement omnichannel paid media strategies to drive business outcomes Manage audience segmentation and targeting to optimize campaign performance Create and maintain an experimentation roadmap to test and refine marketing initiatives Allocate budgets across campaigns and channels to maximize return on investment Collaborate with leadership, finance, and analytics teams to align strategies and reporting Partner with media agencies to ensure continuous campaign optimization and performance Oversee the delivery of seamless onboarding experiences across channels Embed relevant content across customer lifecycle stages to address key needs

Your Match

How well this role fits your profile.

Company Intel

What employees say

Worked at PayPal? Share your experience