Content Management Manager

About the role

As the Content Manager, Member Education (France) , you will lead the creation, development, and refinement of our French-language bBlogs, FAQs, and educational content (written, audio, video, infographics, etc.). You are an expert at creating compelling content that makes a positive and demonstrable impact. With excellent verbal and written communication skills in French, you possess proven project management and relationship-building abilities. You thrive on autonomy, are passionate about understanding the specific challenges faced by French entrepreneurs, and create educational content that addresses these issues head-on. You will be the voice of our French members, ensuring we understand their local needs while providing the insights required to make the best use of Tide. Working with designers and your social media team, you will create marketing materials to increase self-service, as well as product awareness for both existing and new users of the Tide platform in France. Localized Execution: Take accountability for the delivery of meaningful member-facing content tailored to the French regulatory and business landscape, promoting self-service and feature awareness. Safety & Compliance: Create educational content (always-on and 'just-in-time') to help French members reduce fraud and financial crime, aligned with local security standards. Support Optimization: Drive reduction of support contact volumes by educating members on existing products and self-service options. Cross-functional Collaboration: Act as the bridge between operational, marketing, and PR teams. Coordinate activity between our international hubs and the French market. Social Engagement: Build an operating structure that enables our teams to effectively react, respond, and engage with members across French social platforms.

Requirements

• Native or bilingual mastery of French (written and spoken) is essential, with professional fluency in English to collaborate with our international teams.
• You've spent at least 4 years in a content or marketing role , preferably responsible for your own copy and strategy.
• You have deep experience in the French SME/TPE/Auto-entrepreneur market .
• You have experience working in Fintech (understanding of French banking/neobanking is a plus).
• You are a fast learner, able to grasp French market specifics and local business regulations quickly.
• You know your way around the French language in detail. Working with and upgrading the tone of voice for the market is a challenge you tackle with creativity and linguistic precision.
• You love working with data to translate customer feedback into actionable content.
• You are self-driven, a creative thinker, and love producing digital content.
• You have worked with CRM tools such as Iterable, Twilio, or Kustomer .
• You have worked with CMS tools such as Contentful or Wordpress.
• WHAT YOU'LL GET IN RETURN:
• Our location-specific employee benefits are designed to cater to the unique needs of Tideans
• TIDEAN WAYS OF WORKING
• At Tide, we champion a flexible workplace model that supports both in-person and remote work to cater to the specific needs of our different teams.
• While remote work is supported, we believe in the power of face-to-face interactions to foster team spirit and collaboration. Our offices are designed as hubs for innovation and team-building, where we encourage regular in-person gatherings to foster a strong sense of community.
• TIDE IS A PLACE FOR EVERYONE
• At Tide, we believe that we can only succeed if we let our differences enrich our culture. Our Tideans come from a variety of backgrounds and experience levels

Benefits

Additional Information

A BOUT TIDE At Tide, we help SMEs save time and money in the running of their businesses by not only offering business accounts and related banking services, but also a comprehensive set of highly usable and connected administrative solutions, from invoicing to accounting. Tide is transforming the small business banking market and now supports over 2 million members globally across the UK, India, Germany and France. Using advanced technology, all solutions are designed with SMEs in mind. With quick onboarding, low fees and innovative features, we thrive on making data driven decisions to serve our mission: to help SMEs save time and money so they can get back to doing what they love. Tide facts: Tide is available for UK, Indian, German and French SMEs Over 2 million members: 900,000 UK and 1,100,000 in India and growing rapidly Over $300 million raised in funding Over 2,800 Tideans globally Recognised with Great Place to Work certification three years in a row, and among India's Top 50 Best Workplaces in Banking, Financial Services, and Insurance in 2026 We have offices in Central London, with a member support and technology centre in Sofia, Bulgaria, technology centres in Serbia, Romania, Lithuania and Hyderabad and offices in Gurugram, New Delhi, Berlin, Paris and Luxembourg

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