Sr Retail Media Program Manager

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Job Summary: The Sr. Retail Media Program Manager will lead the strategic development and day-to-day operations of our in-house Retail Media Network (RMN). This role is one of the core owners of iHerb's ads business: shaping the strategy, launching and scaling premium onsite placements, and building the operating system that turns retail media into a durable growth engine for the company. Our platform is strategically powered by Amazon's retail ad service technology, giving us world-class capabilities-paired with iHerb's unique advantage: a massive, high-intent wellness audience shopping across 50,000+ SKUs and 1,800+ brands. Job Expectations: Platform Management: Oversee the end-to-end execution of iHerb's retail media offerings, including Sponsored Products, Display, and Video ads across web and mobile app interfaces. Strategic Partnerships: Act as the primary point of contact for the Amazon Ads service team to manage the technical integration, leverage new product betas, and ensure the platform is optimized for iHerb's unique global requirements. Vendor Strategy & Adoption: Collaborate with the Merchandising and Category Management teams to drive RMN adoption among iHerb's brand portfolio. Develop educational materials and best-practice guides to help vendors maximize their Return on Ad Spend (ROAS). Ad Inventory Optimization: Partner with Product and Engineering teams to identify and implement new ad placements (white space) that drive incremental revenue without compromising site performance or user conversion. Global Campaign Alignment: Integrate retail media placements with iHerb's global promotional calendar, ensuring ad strategies align with major shopping events such as the 29th Anniversary Sale, Singles' Day, and Black Friday/Cyber Monday. Measurement & Analytics: Define and track key performance indicators including Ad Yield, Attributed Sales, ROAS, and New-to-Brand (NTB) metrics. Deliver regular reporting and actionable insights to senior leadership and brand partners. The duties and responsibilities described above may provide only a partial description of this position. This is not an exhaustive list of all aspects of the job. Other duties and responsibilities not outlined in this document may be added as necessary or desirable, with or without notice. Knowledge, Skills and Abilities: Required: Proven experience running onsite advertising programs or ad platforms (retail media network experience is a plus, but owned-site monetization experience is ideal). Strong analytical fluency: can interpret performance drivers, build narratives, and make tradeoff decisions. Track record of cross-functional leadership with Product/Eng/Data to ship improvements and scale operations. Experience scaling an ecommerce monetization program (onsite ads, sponsored placements, or marketplace monetization). Familiarity with auction mechanics, ad ranking/relevance, attribution and incrementality concepts. Experience in supplements/health & wellness, beauty, or regulated categories (claims sensitivity, compliance constraints). Comfortable working with BI tools (Tableau/Looker), experimentation frameworks, and ad platform reporting. Excellent stakeholder management and executive-ready communication. Excellent organization skills and ability to multi-task Equipment Knowledge: Experience with Microsoft Office Suite (Word, Excel, PowerPoint) Experience with Google Business Suite (Gmail, Drive, Docs, Sheets, Forms) preferred Experience Requirements: Generally requires 10+ years in retail media, ads/monetization, performance marketing, marketplace growth, or ad operations. Education Requirements: Bachelor's Degree in Business or related field preferred, or a combination of education and equivalent work experience. #LI-LR1 The anticipated pay scale for this position can be found below, however the pay range applicable to you may vary by geographic location based on where the job is located or where you work. The final pay offered to a successful candidate will be dependent on several factors that may include but are not limited to the type and years of experience within the job, the type of years and experience within the industry, education, etc. iHerb, LLC is a multi-state employer and this pay scale may not reflect positions that work in other states or locations. Employees (and their families) that meet eligibility criteria as outlined in applicable plan documents are eligible to participate in our medical, dental, vision, and basic life insurance programs and may enroll in our company's 401(k) plan. Employees will also be eligible for Time Off and Paid Sick Leave pursuant to the company's policies. Employees will enjoy paid holidays throughout the calendar year. Eligibility requirements for these benefits will be controlled by applicable plan documents. Hired applicant may be awarded Restrict Stock Units and receive annual bonuses pursuant to eligibility and performance criteria defined in

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