Marketing Manager, Demand Generation

Responsibilities

• ABM Campaign Architecture: Design and execute insight-driven ABM programs across 1:1, 1:few, and 1:many models for top-tier accounts, utilizing tools like 6Sense, LinkedIn Campaign Manager, and custom landing page experiences.
• Sales Alignment & Co-Selling: Partner closely with sales leadership to align Go-To-Market (GTM) strategies, prioritize target accounts, and co-create high-impact outreach sequences and plays that engage buying committees.
• Integrated Orchestration: Plan and run full-funnel integrated campaigns-including targeted email, exclusive events, digital advertising, content syndication, and webinars-tailored to strategic personas across the enterprise buying cycle.
• Data-Driven Accountability: Monitor, optimize, and report on full-funnel metrics and pipeline impact, tracking conversion rates and revenue attribution via Salesforce, Marketo, and dedicated dashboards.
• AI-Forward Scaling: Architect and leverage AI-powered automation workflows (using tools like Zapier, Make.com, or LLM APIs) to scale hyper-personalization, prioritization, and multi-threaded outreach efficiently and securely.
• Upmarket Innovation: Pilot and optimize advanced upmarket tactics, including predictive modeling, buyer intent data workflows, and multi-threaded enterprise outreach.
• High-Value Content Creation: Collaborate with product marketing and subject matter experts (SMEs) to develop compelling, tailored content-such as emails, microsites, and thought leadership pieces-that resonate with C-level decision-makers.
• Government Sector Strategy: Maintain, manage, and refine custom ABM motions specifically tailored to the unique constraints, cycles, and compliance standards of governmental prospects.
• Vendor Performance Management: Manage agency and external vendor relationships supporting ABM, content generation, and paid media programs to maximize ROI.
• About You
• The Experience: You have 4+ years of experience in B2B demand generation, with at least 1 year dedicated to successfully launching and running ABM programs.
• The Tech Stack: You have a proven track record working with CRM and marketing automation platforms like Salesforce and Marketo (or HubSpot), alongside specialized ABM platforms such as 6Sense, Terminus, or Demandbase.
• The Communicator: You possess exceptional written and verbal communication skills, with a natural ability to translate complex product capabilities into high-value messaging that commands the attention of executive and C-suite audiences.
• The Collaborator: You are a master at cross-functional influence, seamlessly bridging the gap between sales, operations, and product marketing teams to execute unified campaigns.
• AI & Automation Native: You have a passion for operational efficiency and are comfortable managing automated workflows to scale messaging and data orchestration.
• Industry Savvy: (Preferred) You bring a strong understanding of enterprise SaaS buying cycles, multi-stakeholder selling environments, and vertical campaign strategies-ideally within government, finance, or healthcare sectors.
• About the Marketing Team
• We're responsible for ensuring that clients have an amazing experience with Quorum.
• We are Growth Drivers: We build data-driven paths to revenue, ensuring our sales partners are equipped with highly engaged, qualified enterprise opportunities.
• We are Innovators: We experiment constantly with the latest technologies, from predictive intent tools to AI automation, staying ahead of B2B marketing trends.
• We are Scalable Creators: We bridge the gap between creative storytelling and analytical precision, delivering targeted experiences that matter to our audiences.
• We

Benefits

Additional Information

Based in Washington, D.C., Quorum is the leading provider of workflow software and information services for government affairs professionals globally. We serve over 2,000 customers-including over 50% of the Fortune 100-across 30+ countries. At Quorum, our "product" isn't just our software; it's our people. We are looking for a 100% remote Marketing Manager, Demand Generation - Strategic & ABM Programs who is a natural strategist, an operationally savvy executioner, and an up-market growth driver. This isn't just a general marketing role-it's an opportunity to architect personalized, multi-touch campaigns that capture the attention of the world's leading public affairs and enterprise decision-makers. The Impact You'll Have As the Marketing Manager for Strategic & ABM Programs, you are the engine behind Quorum's up-market growth. Reporting to the Senior Marketing Manager, Demand Generation, you will own the strategy and execution of account-based marketing programs that create demand and accelerate pipeline velocity for our highest-value target accounts. You will orchestrate integrated campaigns focused on our largest prospects and most strategic verticals, driving personalized engagement across the entire enterprise buyer journey to directly influence sales velocity and revenue contribution.

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