Marketing Lead - ANZ

Responsibilities

• Responsibilities (how we will measure success)
• Deliver best-in-class campaigns designed to build the IQ-EQ brand and deliver tangible commercial results on behalf of the ANZ jurisdiction
• Ensure that the end-to-end marketing needs is supported across all areas - marketing, communications, events, PR, and digital marketing
• Successfully execute the marketing strategy, including a comprehensive marketing plan tailored specifically to the local market
• Represent the needs of ANZ as a whole and work closely with the regional marketing lead and wider marketing team to ensure that these needs are factored into any planned marketing activities
• Work closely with the ANZ leadership team to support the delivery of their specific marketing and communications needs
• Translate Group plans into campaign activity which supports the ANZ growth agenda
• Track, measure and analyse our marketing efforts and adapt accordingly to ensure maximum return on investment
• Work with internal stakeholders to generate new opportunities to support the growth in ANZ and execute to plan
• Working closely with the ANZ leadership team develop initiatives to drive employee culture and engagement
• Prepare detailed activity reporting and benchmark our performance against our competitors
• Build strong working relationships with key stakeholders across all segments and provide marketing expertise as needed to support the delivery of local jurisdictional plans
• Tasks (what does the role do on a day-to-day basis)
• Strategy, planning and leadership
• Execute the full ANZ marketing strategy aligned with global and APAC priorities
• Create and maintain a comprehensive annual marketing plan for ANZ
• Align ANZ marketing plans with Group campaigns, messaging and brand pillars (Brand, PR, Digital, Content, Events)
• Support the CCO and ANZ leadership team with marketing strategy, insights, and counsel
• Track, measure, and analyse marketing results; adjust strategies to maximise ROI
• Benchmark ANZ marketing performance against competitors
• Content, messaging and thought leadership
• Develop and maintain an ANZ content roadmap covering thought leadership, insights, case studies, client wins, etc.
• Produce high‑quality written content: articles, whitepapers, case studies, video scripts, newsletters, speeches
• Create short‑form content (LinkedIn insights, micro‑videos, SME commentary)
• Highlight ANZ technical expertise, governance, structuring, trustee expertise, operational capabilities
• Localise global content for ANZ context and audiences
• Develop event‑aligned content (themes, pre‑event articles, post‑event follow‑ups)
• Drive internal advocacy e.g. encourage leaders to post using IQ‑EQ templates.
• Growth marketing and online presence
• Collaborate with the Growth Marketing team to build and execute digital campaigns across SEO, PPC, LinkedIn, display, newsletters and remarketing
• Manage content for ANZ microsites and landing pages
• Collaborate with Communications and Growth Marketing teams to manage social media content, scheduling, audience targeting and employee advocacy
• Build personalised, insight‑led marketing journeys based on user behaviour
• PR, media and external communications
• Support with the execution of ANZ PR program (press releases, media outreach, storytelling, local and global alignment)
• Prepare press material, media comments, Q&As and pitch notes
• Oversee spokesperson development and media training for ANZ senior leaders
• Prepare award submissions and manage the ANZ nominations pipeline
• Event management (full end-to-end)
• Own the planning and execution of ANZ events: client events, industry conferences, roundtables, PR events
• Handle venue procurement, logistics, catering, AV, run sheets, speaker prep and end‑to‑end event experience
• Work with Design team to create all event assets: invitations, banners, brochures, programmes and branded collateral.
• Manage RSVP workflows, attendee prioritisation, and event communications
• Track event ROI, produce event reports in OneView
• Lead ANZ participation in industry events and sponsorships (ABS Asia, ASF, MIPIM, etc.).
• Brand management and visual identity
• Support IQ‑EQ brand implementation in ANZ
• Update all marketing materials, templates and assets to meet global brand standards
• Manage office brand deliverables (signage, environmental branding)
• Maintain consistency of visual identity across collateral, presentations, digital assets and event branding
• Stakeholder and interna

Additional Information

The Marketing Lead - ANZ reports to the APAC Head of Marketing and is responsible for delivering the ANZ marketing plan in alignment with regional strategy. This is a hands-on, senior individual contributor role focused on executing campaigns, events, and content to support commercial growth in the local market. The role works closely with ANZ leadership and regional teams to bring marketing initiatives to life and drive tangible business outcomes, while remaining closely involved in hands-on delivery across all marketing activities.

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