Manager - Programmatic

Requirements

• Working experience in Agency, Trading Desks or Programmatic Tech Partners
• Actual Campaign execution experience with most of the local programmatic players as well as measurement providers
• Familiar with DSP and exchange revenue streams and be able to negotiate trading benefits
• Existing relationships with publishers, programmatic product partners, as well as data providers in the local market
• Knowledge of different programmatic trading models and their implications to both advertiser's inventory quality and publisher monetization strategies
• Being able to articulate difficult technical concepts to non-technical people such as explaining lookalike modeling and cookie mapping to the lay person
• 3+ years of hands-on experience in managing programmatic campaigns (YouTube experience is a must).
• DV360 is a must-have skill; TTD is nice to have. CM360 and GA experience is optional.
• Strong team management skills, excellent communication abilities, and exceptional client servicing skills.
• Preference will be given to candidates with advertising agency experience.
• Life at WPP Media & Benefits

Additional Information

About WPP Media WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships - all united by our pioneering agentic marketing platform, WPP Open - we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . At WPP Media, we believe in the power of our culture and our people. It's what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media's shared core values: Be Extraordinary by Leading Collectively to Inspire transformational Creativity. Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise. Role Summary and Impact We are currently looking for a Manager - Programmatic to join us. As part of the largest media agency in India, you'll have the opportunity to leverage the scale that comes with the job, to develop products that suit the entire programmatic spectrum. 3 best things about the job: You will be the owner of transforming the agency's digital media buying from "manual" insertion order to data and technology-driven buying, generating higher ROI for clients and higher revenue/margin. It's Programmatic. The world is moving in that direction. You will be charged with driving that for the largest media agency in India working across all the publishers, vendors and start-ups creating disruption to "traditional" way of doing business Working with cross-functional teams to drive efficiency and automation at scale. In this role, your goals will be: In 3 months: Bed down and understand the programmatic setup across the business Build out a road-map for what is required to grow the programmatic buying business moving forward In 6 months: Participate in business proposals, leading the programmatic element and supporting in group pitches. Ensure that we offer a coordinated and integrated operation with the wider business Isolate new business prospects and help grow revenue for existing client In 12 months: Establish your position as a thought leader, with demonstrable thought leadership including a deep awareness of programmatic platforms and industry trends. Ensure at least one strategic win by secure the programmatic buying business for one of the key current clients What your day job looks like at WPP Media: Enforce DV360 and TrueView best practices with a focus on platform expertise, consistency, and quality of work delivery Be accountable for consistent work delivery to WPP Media regional teams by ensuring a high quality of output Serve as point of escalation for your team and take ownership of resolving challenges Provide career development and coaching for your team Provide timely and actionable feedback to the team to aid in their development, improvement, and progress. Provide awareness and recognition for jobs well done Present strong and effective communication across all level

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