Director, Product Marketing - International

Responsibilities

• Regional Product Marketing & GTM Strategy
• Own the international PMM strategy and priorities for the UK, EU, India, and APAC; accountable for business outcomes including pipeline contribution, win-rate, product adoption, and attach rates.
• Translate market, customer, and competitive intelligence into a defensible regional plan; influence executive decisions on regional investment and prioritisation.
• Partner with international Sales leadership to align PMM priorities with regional revenue targets and pipeline coverage; define and track KPIs with rigour.
• Strategic Partner to International Product
• Act as the voice of the international market within the Product organisation, shaping the regional product roadmap and influencing product, packaging, and pricing decisions.
• Translate global product capabilities into regionally relevant value propositions and feed market and customer gaps back into product priorities including EU regulatory requirements, UK fleet workflows, India market dynamics, and APAC localisation needs.
• Positioning, Messaging & Product Launches
• Own positioning and messaging for the international product portfolio; steward the Netradyne narrative across all markets and represent the brand externally with customers, partners, and analysts.
• Lead multi-market launch strategy and execution end-to-end - from market readiness through to enablement, partner activation, and post-launch optimisation - whilst directly owning UK/EU launches.
• Establish consistent launch playbooks and GTM metrics that the team adopts across all regions.
• Cross-Functional GTM & Sales Enablement
• Partner with Corporate Marketing and Growth Marketing to drive regional pipeline and brand awareness, aligning on shared priorities and delivering messaging, launch assets, and campaign narratives.
• Partner with Sales Enablement and Sales Leadership to build and maintain enablement toolkits including presentations, battlecards, demo scripts, ROI tools, and competitive intelligence - tuned to regional sales motions.
• Team Leadership & Ways of Working
• Lead, coach, and grow a distributed team of PMMs based in India; hire and develop high-performing talent and build a high-trust, high-performance team culture across time zones.
• Set team OKRs, allocate work and capacity across regions, and manage the international PMM budget within delegated authority.
• Drive AI adoption across PMM workflows to deliver measurable productivity gains; communicate strategy, performance, and priorities to senior leadership with executive-ready clarity.
• Essential Qualifications
• 10+ years of progressive B2B product

Benefits

Additional Information

Netradyne harnesses the power of Computer Vision and Edge Computing to revolutionize the modern-day transportation ecosystem. We are a leader in fleet safety solutions. With growth exceeding 4x year over year, our solution is quickly being recognized as a significant disruptive technology. Our team is growing, and we need forward-thinking, uncompromising, competitive team members to continue to facilitate our growth. Director of Product Marketing, International London, United Kingdom - Hybrid - Full-Time Job Title Director of Product Marketing, International Company Netradyne Location Nuneaton, United Kingdom Employment Type Full-Time, Permanent Work Model Hybrid Reports To Sr. Director of Global Product Marketing Travel Required Approx. 20-30% (UK, EU, India, APAC, San Diego HQ) About Netradyne Netradyne harnesses the power of Computer Vision and Edge Computing to revolutionise fleet safety and the modern-day transportation ecosystem. With growth exceeding 4x year over year, our AI-powered solutions are rapidly gaining recognition as a significant and disruptive technology across global markets. We are headquartered in San Diego, with offices across San Francisco, Nashville, the UK, and Bangalore. Our international footprint is accelerating across the UK, EU, India, and APAC and we are building the leadership team to match. For more information, visit: www.netradyne.com Position Summary Netradyne is redefining fleet safety and performance through AI-powered video telematics and fleet management. Our technology empowers commercial fleets to operate smarter, safer, and more efficiently and our international presence is growing fast. We are seeking a strategic, hands-on Director of Product Marketing, International, based in the UK. This is a true player-coach role - you will lead and develop a distributed team of Product Marketing Managers whilst directly owning the UK and EU PMM remit. Reporting to the Sr. Director of Global Product Marketing, you will own positioning, messaging, go-to-market strategy, and product launch execution across international markets. You will be the voice of the international customer inside Netradyne, shaping regional product roadmaps and working in close partnership with Corporate Marketing, Growth Marketing, Sales, and Sales Enablement to drive pipeline and revenue.

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