Student Intern

About the role

Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation. WPP (LSE/NYSE: WPP) is the trusted growth partner for the world's leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company - powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com For more information visit bursonglobal.com and follow us on LinkedIn and Instagram . More About the Program: The Burson HK Internship Program is a paid internship, where the duration of the internship can be customized from 3 months to 12 months, either part-time or full-time. During the internship, students will work closely with different levels of the client servicing team to gain experience in public relations. Each intern will be paired with a mentor who provides feedback, guidance and support to ensure students make the most out of the program.

Responsibilities

• Track PR initiative outcomes, and coverage and prepare performance reports for clients
• Identify and maintain media lists
• Assist in content development and translation including press releases, op-eds, pitching notes, media invitations, etc.
• Support PR events organisation and coordination
• Assist in developing actionable insights for clients by conducting desktop research on key market trends, audience insights, and competitive activities
• Participate in brainstorming sessions and contribute ideas for new business proposals or new campaigns
• Experience that contributes to success:
• Completed 2nd year at university or above, major in Public Relations, Journalism, Marketing, English or Translation related is preferred
• Can work at least two and a half days a week for at least three months; full-time is preferred
• Outstanding verbal and written communication and presentation skills in English and Chinese (Mandarin and Cantonese)
• Ability to work both independently and as a team
• Enjoy working in a dynamic, fast-paced and result-oriented environment
• Good problem-solving and time-management skills
• *The job description is a summary of typical job functions and is not an exhaustive list of possible duties. The jobholder's responsibilities and duties may differ from those outlined above. Other duties, as assigned, may be part of the job.
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