Regional Marketing Manager
External
Airtable · Sydney, AustraliaPrepare for this interview
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About the role
We're looking for a Field Marketing Marketing Manager (Contractor) based in Sydney to drive pipeline generating marketing programs across the ANZ region. This is a pipeline-first role: you'll design and execute regional marketing programs that directly generate and accelerate enterprise pipeline in ANZ. Reporting into Field Marketing, AMER/ANZ, you'll work closely with the local sales leadership, cross-functional marketing teams, and local partners to create impactful regional programs tailored to the Australian and New Zealand markets. You'll own a region end-to-end, with direct line of sight to pipeline and revenue impact. At Airtable, you won't just run programs - you'll build them with AI, using the same tools you're marketing to your customers.
Responsibilities
- Drive Pipeline Through Field & Demand Programs
- Plan and execute integrated marketing programs (digital campaigns, executive roundtables, field events, webinars, partner activations) working alongside the AMER Field Marketing team
- Partner closely with Sales to align on account priorities and pipeline goals
- Support ABM initiatives in collaboration with global marketing and regional sales teams
- Build and Execute Regional Marketing Strategy
- Develop and implement the ANZ regional marketing plan aligned to global priorities and regional revenue targets
- Identify growth opportunities within key industries and accounts in the region
- Localize global campaigns and messaging to resonate with the ANZ market
- Collaborate Cross-Functionally
- Act as the primary ANZ marketing point of contact for regional stakeholders and partners
- Coordinate with global campaign, content, digital, and product marketing teams
- Manage external agencies or vendors as needed
- Measure & Optimize
- Track program performance, pipeline impact, and ROI
- Provide regular reporting and insights to regional and global leadership
- Continuously test, learn, and optimize regional tactics
Requirements
- 5+ years of B2B marketing experience, preferably in SaaS or technology
- Experience owning regional or field marketing programs in ANZ
- Genuine enthusiasm for building with and using AI in your work
- Strong understanding of demand generation, ABM, and pipeline marketing
- Proven ability to work cross-functionally in a fast-paced, global environment
- Strong project management and communication skills
- Must be based in Sydney. Expect 20% - 30% ANZ travel.
- 40 hours / week commit
- Experience with Airtable or similar no-code AI platforms
- Strong understanding of PLG -> enterprise motions
- Experience marketing to enterprise and mid-market audiences
- Familiarity with the ANZ technology ecosystem
- Experience working with CRM and marketing automation tools
- Why Join Airtable
- This is an opportunity to shape and scale Airtable's presence in ANZ at a pivotal stage of growth. You'll have autonomy, visibility, and the ability to make measurable impact - while working with a collaborative global marketing team.
Benefits
Additional Information
Airtable is the no-code app platform that empowers people closest to the work to accelerate their most critical business processes. More than 500,000 organizations, including 80% of the Fortune 100, rely on Airtable to transform how work gets done. About Airtable Airtable is the AI-powered app platform that empowers teams to build custom workflows, automate processes, and manage critical business data - all without needing to code. From marketing and product to operations and HR, organizations of all sizes rely on Airtable to move faster and work smarter.
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